Our “Strategic Marketing” course lecturer, Magdalena Wieczorek, suggests what elements to focus on when writing a marketing plan.
How to start creating a marketing plan?
A marketing plan is a road map with bahrain telephone number data a timeline of activities. It serves as a business tool to outline, organize, manage and track the future strategy of a brand (not to be confus with strategic marketing).
The marketing plan identifies five activities:
- outlining the purpose of the enterprise;
- creating a strategy ;
- establishing tactics ;
- implementation of the plan;
- paying attention to performance indicators .
The marketing plan is the most important tool that is use to define and coordinate all marketing activities of the company , and its ultimate goal is to cohere the activities of the entire organization . As a result, it allows the company to communicate its goals and common direction of activities. It is worth remembering that marketing is only one aspect of the company’s business activities, so the marketing plan itself has a slightly narrower meaning in the context of business activities than the entire business plan.
An accurate, reliable – and above all, effective – marketing plan should provide an overview of the various aspects of the business plan, with the strongest focus on strategy and tactics.
Related courses:
«Strategic Marketing»
Magdalena Wieczorek
Head of Marketing at develop a marketing Schwarzkopf Professional
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«Marketing Director»
Kamila Cichocka
CMO Lead, Microsoft
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We can distinguish three functions of a marketing plan :
- defining the purpose of the enterprise and proposing directions of action;
- informing stakeholders (consumers, employees, partners) about the goals and direction of activities;
- convincing decision-makers that the proposed directions of action in the plan will achieve the company’s goals and bring the expected results.
The marketing plan is:
- useful and practical – proposes changes in the product, service, brand, price that are planned in time;
- relevant and appropriate – clearly articulates the company’s goals and is closely linked to them in order to provide measurable benefits to the company;
- transparent and clear – it clearly defines all the proposed actions and creates a list of stakeholders who will benefit from them,develop a marketing along with the effects of the actions;
- concise and concise – it contains all the components according to the principle: less is more (it is better to write less and focus on the valuable message).
3 Key Elements of a Marketing Plan: The Starbucks Business Case
#1. Main Summary
This is a summary of the entire study midjourney: what is it, where does it live and how is it creating art with artificial intelligence? which can be treated as an elevator pitch, or a summary of the situation and action. It allows you to quickly and efficiently determine what the marketing plan is about. It should include the main goal, methods of achieving it, and the proposed time of action.
Example
Opening new cafes in existing and new markets, improving product development, meeting customer needs in order to ultimately improve financial results and dominate the market.
#2. The situation the company is in
- Related to the company. At this stage guinea liststhe following questions should be answered: what is the company’s history, organizational culture, resources, offer, activity, competition?
- Relat to the market in which the company operates. At this stage, the following questions should be answer: in which markets does the company operate, what are the trends in the market?
Example
Enterprise: over 28,000 locations in 63 countries, over 240,000 employees.
Mission : to inspire and develop people – at any time: one person, one coffee, one place.
History: For over 45 years, we have been constantly improving, combining the art and science of roasting coffee to create the unique, premium blend that people around the world know and love. From the beginning, Starbucks has set new standards for how to do business. It complements the great and rich tradition of coffee with a sense of community. Starbucks buys and roasts the highest quality beans. This is the essence of what the company does. Starbucks coffee shops are a haven for coffee lovers around the world. They choose Starbucks because they know they can always count on exceptional service, a family atmosphere and a cup of delicious, expertly roasted and brewed coffee.