What is not measur cannot be improv , that is almost a universal truth, but numbers alone have very limit value . We ne to interpret them to give them tangible value. So basically, data storytelling is the analysis and translation of a data set into simpler terms to influence a business decision or action .
The quickest and easiest way to explain data storytelling is to ask a question. If you heard the following news, which one would impact you the most?: “70% of the world’s population is prone to developing some type of food intolerance” or “Seven out of ten people in your immiate environment will develop a food intolerance during their lifetime.”
Well, most likely answer number two is the one you chose, and that is because our brain is prepar to activate the imagination when it hears “once upon a time” and to better process data that are more than numbers , if they are part of a story with characters and settings in which to place them.
Furthermore, let’s do another little experiment to demonstrate the viability of data storytelling. You have to choose between two online stores that sell you exactly the same product, at exactly the same price. One of them operates under the premise that “100% of their customers recommend them”, the other one on the basis that Rosalía from Lugo, who has bought the same product you are looking at, says: “The shoes are great! They arriv very well packag and they are just as they appear in the photographs.”
This has been the short way of explaining what data storytelling is , but you can continue reading if you want to know the long way.
What is data storytelling?
In fact, it is a task that we do in our daily lives: to unite data and images through narrative. In fact, throughout the history of human beings we have simplifi events to give meaning to a world with a very complex reality, only until now we had not given it a name.
Data storytelling combines different data visualization formats – understanding ‘ formats ‘ as graphs, charts, animat maps, among many other examples – with narrative elements – context and characters. In today’s information-driven society, telling a story adds cribility to any marketing strategy.
Ultimately, it is a way to make the numbers make sense and ensure that our target audience receives the message correctly. This technique palestine email list 112367 contact leads captivates the audience, improves conversations and builds customer loyalty .
Why should you tell your story with data?
Today, more data is being produc than ever before, so the problem is no longer accessing it, but rather being able to process it. With so online sales b2b companies: where are the investment opportunities in a digital economy? many figures at our fingertips, data storytelling involves organizing and presenting them in a more pleasant and accessible way .
Simply put, data is the oil of the 21st century , but if it is not refin, if it is not humaniz in this case, it is nothing more than that: a viscous, aob directory black mass that serves absolutely no purpose other than taking up space in a cloud.
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