Create Linkable Assets

Linkable assets are pages that naturally attract backlinks due to their value and relevance. This is sometimes referred to as “link bait .”

Linkable assets include resources such as detailed guides, infographics, and original research.

Use Backlink Analytics to find out what type of content gets links.

Enter the client’s domain and click ” Analyze “.

You’ll see a lot of details about that competitor’s backlink profile. But we want to head over to the ” Indexed Pages ” tab. 

Here you’ll see a list of pages on your competitor’s site that have backlinks. Sorted by the number of referring domains (the number of unique websites that link to that page). 

Click the icon next to a page URL to see the content that is receiving those backlinks.

This gives you an idea of ​​the type of content that is getting links to that competitor’s website, which you can use as inspiration to create similar but better versions to build backlinks to your own site.

Step 6: Find and address technical issues

Technical SEO involves making technical changes to your website that make it easier for search engines to discover, understand, and store your content. It improves user experience.

There’s a lot to consider when it comes to technical SEO, so do a full website audit to spot issues that may be causing your site to slip in the search rankings. Or providing a poor user experience that decreases your conversion rate.

Use Site Audit to quickly (and regularly) scan your site for over 140 on-page and technical SEO issues. 

Enter your website domain and click ” Start Audit “.

Next, configure your audit settings . And click ” Start Site Audit ” when you’re ready. 

Once the tool scans your site, you’ll see the “Overview” dashboard. It shows you a high-level view of your site’s overall health.

Go to the ” Issues ” tab to see errors, warnings, and notices affecting your site. 

Click ” Why and how to fix it ” next to any issue for a quick explanation of the issue and how to fix it. 

Solve the errors first. Because they are the most serious.

Then, move on to warnings and notices.

Step 7: Monitor your results & Adapt your strategy

You need to constantly track and analyze the results of your SEO campaign so you can make improvements to encourage long-term growth.

The time it takes for SEO to yield results depends on a number of factors. But tracking a few key metrics can help you fine-tune your strategy to get better results sooner. 

Here are some metrics to keep in mind:

Keyword positioning

Monitoring your keyword rankings will show you whether your SEO efforts are paying off. And – if you notice a drop in rankings – where you need to adapt your strategy or specific pages on your site.

Monitor your keyword rankings with Position Tracking .

You’ll see your domain’s SEO visibility trend (showing your progress in Google’s top 100 for your chosen keywords), estimated organic traffic, and average ranking position. Along with an overview of your rankings and how they’re trending. 

Backlinks

Getting backlinks can improve your SEO results. But make sure you grow your backlink profile naturally. 

That means building up relevant, high-quality backlinks over time, while maintaining the backlinks you already have.

Check your backlink profile with the Backlink Audit tool . 

Next, go to the “ Lost & Found ” tab to see your site’s new, broken, and lost backlinks.

Getting new backlinks indicates that you are making progress.

If you find broken or lost backlinks, you will need to take steps to recover them. 

Interaction

Tracking engagement metrics even if you have something to brag about like average engagement time, bounce rate, and click-through rate reveals how well your content resonates with your audience—and whether you need to make adjustments.

To do this, use a tool like Google Analytics . It can provide a wealth of data about your users and how they interact with your website content.

Further Reading : SEO Results: How to Track & Measure SEO Performance

Create an SEO campaign that gets results

Creating a successful SEO fax lead campaign requires solid keyword research, delivering high-quality content, and optimizing your website.

There’s a lot to cover. But tools can make things much easier by streamlining:

• Keyword Research
• Competitor analysis
• Buy backlinks
• Tracking keyword rankings
• Conducting centre audits

And many more things. 

Try these tools out for yourself with a free trial of Semrush .