Equally important at this point is choosing the costa rica phone number library topics you want to publish on. To do this, the advice is to understand how you would like to be seen and perceived by your customers and for which topics you would like to be recognized as “expert”.
Content strategy
It may seem complex, but this exercise could help you: test and optimize your drip emails imagine you are attending a conference or an event in your industry. What are the topics you would like to be invited to speak on? What topics are you most passionate about and allow you to best express your expertise? These are the ideal starting points for defining your topics on LinkedIn. To be even more specific, you can:
- Know industry trends , that is, observe which topics are most discussed and relevant in your industry. In this case, tools such as Google Trends or LinkedIn itself can be useful to identify the most popular keywords and topics;
- Listen to your audience : Read the comments and messages of those who already follow you. Often, your own contacts can give you valuable insights into what topics to cover;
- Monitor your competition . See what your competitors are doing. What topics are they covering? How is their audience responding?
But how do you write a LinkedIn post?
Ok, let’s say you’ve now identified all the topics you want to cover on your profile. How do you write content that’s “appetizing” for a reader? When you write your first posts on LinkedIn, you’ll want to grab the reader’s attention right away.
A basic LinkedIn post structure typically consists of three elements:
- Write a catchy hook, or a “hook” to attract the reader’s attention. Consider that the first two or three lines are crucial, since they are the ones. Content strategy that readers will see before deciding whether to click on “see more”;
- Keep sentences short and concise for easy, flowing reading. This is especially important on LinkedIn, where long posts can turn off your readers;
- Add images, videos and documents to make your posts more engaging. Multimedia content attracts more attention and interactions andorra business directory than “just” text.