Contrary to popular belief, content marketing for hotels is going strong at this time in history. What are the reasons why, while the whole world is observing dream horizons and travel destinations georgia phone number library from the screens of devices, the world of tourism continues to churn out numbers and reach significant peaks of interest? First of all, the very fact that we need to escape. Secondly, the fact that you can’t stand still now that all eyes are on you. This is precisely the moment to warm up the attention of your target, to widen the mesh of the network with which to catch new customers for your accommodation facility. And doing it with content marketing repays you with significant advantages: visibility , authority , greater traffic and future conversions . The good season starts now!
Content Marketing and Tourism
Content marketing for hotels and inns is a microcosm made of ad hoc strategies for a business that is based on elements of movement, seasonality and trend. Never before, in the midst of a pandemic crisis, has planning trips become even more important. When it will be possible to move between provinces, regions, nations, it will only be possible to do so by reservation. And before booking – those who work in tourism marketing know this very well – a user spends time and energy studying the structure, checking reviews , looking at photos of the place they have chosen to spend their holidays. That is, receiving the content that the hotel has spread to promote itself on the web .
There are two elements that can never be missing in effective hotel marketing:
A combination of social media marketing strategies belgium numbers and an excellent local SEO strategy to be found on Google. The territory that hosts you and the services you offer especially on social channels. There is a way to do it well, and no, it is not enough to take photos with a smartphone or fiddle with sponsorships on Facebook . It takes method, not improvisation.
Think about what could happen if a carpenter was behind the reception trying to be a hotelier, what would the result be? Jokes aside, let’s see together how to take the first steps to design an effective digital strategy for hotels :
- The power of visual hubspot pricing and features: which plan is right for you?
- User-generated content
- Offer free content
- Create community
- Open a blog.