Children’s Day is considered the kick-off for the end-of-year sales season. In Brazil, the date is expected to generate R$1.8 billion in revenue for e-commerce, an estimate that is very close to that of Black Friday.
And it’s no wonder, since children aged 0 to 14 represent around 1/4 of the Brazilian population, around 45 million people.
And to celebrate this special day, we brought you children’s campaigns that are true classics that marked many people’s childhoods. Check out our Top 5 Nostalgia:
5 – “Danoninho ICE” by Danone (2009)
You probably fell in love with the charismatic duo that starred in the. Danoninho Ice campaign, a limited edition that transformed Danoninho into “Sorvetinho”. In addition to the classic strawberry flavor, there was also the cream flavor that was a hit with the kids.
4 – “Getting dirty is good” by OMO (2009)
This was a children’s campaign for adults to see. Also from whatsapp number database OMO’s campaign reinforced the importance of outdoor play, encouraging freedom and creativity away from screens. The commercial featuring the little robot that becomes a boy is a classic and today the campaign has a special feature on the brand’s website.
3 – “Watercolor” by Faber-Castell (1983)
The first version of the Faber-Castell commercial, set to the song Aquarela, is a true advertising classic. A second version of the commercial was released in 1995 and the brand recently used this concept. Again to talk about racial diversity in the “Caras e Cores” campaign.
2 – “Curled Hair” by Johnson’s Baby (2011)
“I was born with curly hair, lots of curls on my head…”
The jingle that was a hit with kids in 2011 is one of Johnson & Johnson’s best campaigns. Are True Classics children. If it had been released today, it would have undoubtedly gone viral on the internet, with a dance routine on TikTok.
1 – “Mammals” by Parmalat (1996)
marketing por sms o por whatsapp: ¿cuál es mejor para tu negocio? Lastly – and perhaps most importantly – we couldn’t forget the classic mammal campaign that became a real craze in the 90s. It was so successful that Parmalat linked the commercial for 4 years and created a line of plush toys at the time.
In 2007, in the “Grown Mammals” campaign, we could see children (now teenagers) again in a new commercial look.
And it doesn’t stop there, in 2015 we had a remake to quench our longing and put the jingle back on people’s lips.
So, how do you create a good Children’s Day campaign?
For this reason, if you want to create a good Children’s Day campaign, you need to be well aware of all the requirements to avoid any penalties.
In times of YouTube and TikTok. Having an advertising and internet agency like anhui mobile phone number list is a more practical and safe alternative to boost your digital results and achieve good results in your sales on this busy date.