How to create an employer branding strategy that will effectively support business?

How does employer branding support business?

Employer image building activities should be planned and implemented in the long term – as an element of integrated company communication. This means that EB requires checking and verifying business goals, so it cannot be created in isolation from the company’s strategy. It is knowledge of the company’s values list of qatar cell phone numbers mission and vision, as well as close cooperation with various departments, talks with the board and directors on growth plans, restructuring, changes in the organization, introducing a new product. Employer branding campaigns can therefore significantly help in achieving sales, development, marketing and communication goals.

According to a report by the Randstad employment agency, the most desirable aspects of employment are :

1. a salary that, although it does not give way to its royal position, comes close to it in terms of employment stability;
2. the quality of relationships , which is important regardless of working conditions;
3. development opportunities and work-home balance .

The process of creating a communication strategy in the area of ​​employer branding should begin with obtaining answers to a few basic questions:

• What is our current image and what do we want to achieve?
• what are the strengths and weaknesses of the company?
• what do potential employees not know about us that they should know?
• who do we want to reach?
• what do our target groups look like?

The report also shows that 50% of employees believe they will not work for a company that has a bad reputation, is unable to communicate properly, or sends inconsistent messages (e.g. in the context of earnings). There is a correlation between leaving a company (even if someone is in good financial shape) and feeling uncomfortable in a company (e.g. there is a mismatch between individual values ​​and the company’s values).

Strong Employer Brand: Benefits

In this situation, employer branding can help. The brand is more visible children’s day – remember 5 campaigns that are true classics! credible and finds talent more easily. However, we must not forget that the company must take into account the costs of hiring new talent. If there are people who are not satisfied with their work in the organization, or if we have communicated our values ​​incorrectly or were not transparent, e.g. in matters such as working conditions, then we have a negative balance. A mismatch occurs, the people concerned leave, and this counts as a cost.

One fifth of employees believe that the employer presents itself differently outside the company and functions differently inside. When building a strategy, it is therefore important to remember that if we create a new company, change, implement new products, we always examine the commitment inside the company. If something deviates from expectations, we cannot communicate to the outside that everything is great. We build the image from the inside. We examine commitment, accept feedback, implement new solutions, improve. The best employer branding is our employees.

The place of employer branding strategy branding in business strategy

What business goals does EB pursue?

• reduces employment costs;
• increases work efficiency;
• supports business transformation;
• supports the image of product brands.

Examples of EB campaigns supporting business

#1. Product Brand Connection with EB – Recruitment Goals

Business values ​​business language and cpa email list that is how we should treat tasks in EB. These are flagship company projects just before the audit. Strategic tools that will be useful in EB and business will understand them:

• boards – business canvas;
• simple analyses: SWOT, I have/I want, Eisenhower matrix;
• to describe the strategy: project charter, Gant;
• events: kick off, retrospective, rollout, go live;
• indicators.

Stakeholders of employer branding activities

EB Strategy Stakeholders

One of the criteria for the success of a good project is how we communicate with stakeholders. Our most important stakeholder is the sponsor, someone who gives us a budget for employer branding activities. Therefore, it is extremely important that the budget meets the sponsor’s goals.

Who are typically stakeholders in an EB strategy?

• Management
• Sponsor
• HR Department
• Communication Department
• Managers
• Employees
• HR Manager
• Recruiters
• HR BP
• Compliance Department

You need to communicate with them skillfully. Here are two ways to help you collaborate with your stakeholders.

#1. Circles in which stakeholders should be listed and those who are most important to us should be placed in the center, and then the image should be expanded with further circles of trust and communication. People in the center must always be the best informed.