Content is our forte, it’s a topic that’s close to our hearts. And we believe that this trend will really take hold in a preponderant way. Content created by users themselves, on old and new platforms will play a crucial role. From reels to stories , through good old reviews. Customers’ photos and contributions will not only be vital for the food and tourism sectors, but also for other sectors. Think of Lego’s UGC campaigns , or GoPro which allows users to upload their own videos to a section of the site.
Memes: a format that is always at the top
Philosophical essays have been written about memes , conferences, debates and meetings are held, and not only in the field of digital communication. It is a new form of language, a product of our time. And it will be like this for a long time to come. From those on the US presidential elections to those on the lockdown , we have seen all sorts of things. But how can brands use them to generate engagement ? By exploiting the hot topics of the moment and speaking to a target that understands the medium (did you know that people over 50 don’t understand memes? Try showing them one if you don’t believe it). An excellent example of a “meme-shaped” advertising campaign is the one created on the occasion of the first photo taken of a black hole by Durex . Meanwhile, do you remember Pandora’s bad quarter of an hour? In this MGMT article you can learn more about the relationship between memes and marketing .
Vintage Marketing Never Dies
Surely the year 2019 was more “lucky” than hong kong phone number library this 2020. So for a few more months (hopefully not more) we will see re-shares , mentions and memories of our happy moments on social media. Let’s give you the numbers of nostalgia. During the lockdown there was an increase of 88% in the “return” of content already posted and produced. We will see how companies’ social media will focus on frequent and constant references to times gone by. Eras already lived will be re-proposed, tinged with a shiny veil of authentic beauty. We will wear teardrop Raybans, drink from the retro hack the linkedin algorithm! Coca Cola bottle and take a photo of ourselves, maybe a Polaroid.
Conversational Marketing: Talking is good
To sell on social media you need to connect with the belgium numbers public . Cliché? Maybe. But increasingly true, today more than ever. This is a very current topic, let’s leave nostalgia behind. The use of Chatbots will be crucial for companies, especially to make up for the lack of physical proximity. And be careful: voice technology is making great strides. Voice interfaces will become more and more popular; start clearing your throat like did . Users can involve Siri to send money to friends, family or companies. Nestlé, on the other hand, has created. Brand content and a skill for Alexa that can provide vocal instructions while cooking.