Since 2012, SuperOffice, a European provider of CRM solutions for Successful B2B Lead Generation marketing professionals, has used dozens of lead forms for sales, promotion and product development, collecting contact information from them on more than 130,000 business leads.
In this article, you will find 5 examples of practical use of lead forms by marketers of the mentioned company. In addition, you will be buy bulk sms service offered advice on optimizing forms based on the analysis of the behavior of 1.1 million visitors and various factors that increase the possibility of conversion.
Contents of the article
What role do forms play in lead generation?
One goal = one lead form?
What is a business lead?
Lead Form Case Study from SuperOffice
5 Lead Form Examples for B2B Marketers
1. Offer a trial version of the product
2. Events
3. Hidden content
4. Landing pages for an advertising campaign
5. Product reviews
Bonus: Customer support
Lead Form Conversion Best Practices
1. Number of fields
2. Integration of web forms and CRM
3. Response time to application
Instead of a conclusion
What role do forms play in lead generation?
Digital marketer Steven MacDonald, who during his time at SuperOffice managed to increase the company’s blog traffic from zero to 3,000,000 visits per year, Successful B2B Lead Generation highlights the special role of lead forms:
“It’s no secret that B2B marketers are constantly struggling with lead generation: for us as professionals, it’s the main problem. Every time we set ourselves goals for the year, lead generation tops the list.
Currently, the most practical way to generate leads is through landing pages . There, you can solve the problem in two ways: publish your contact information on the page and hope that the visitor will call or send an email to the sales department, or use a lead form.
Lead forms take pride of place when it comes to lead generation tools.”
In fact, 74% of marketers use lead forms in their work. Successful B2B Lead Generation And 49% of them say that forms are the highest-converting tool. And the more people you can convert, the faster you will achieve your landing page (and business) goals.
One goal = one lead form?
Every landing page should have at least one goal.
For B2B marketers, this is usually a “leave your contact information” type goal, through which they are trying to convert a visitor into a business lead.
But does this mean that you can only place agent email list one lead form on a landing page?
“Not exactly.
Of course, you can keep their number to a minimum, but having several lead forms allows you to evaluate the quality of leads , which is an undeniable advantage.
For example, a lead who signs up for a free trial of a product is closer to buying than one who requests pricing information. Successful B2B Lead Generation Having multiple lead forms allows you to automate the “behind the scenes” processes so that you can either – in the case of a trial request – nurture “ready to buy” leads to a sales rep, or – in the latter case – add them to your sequential education list.
What is a business lead?
A lead is a person or business that expresses interest in purchasing your company’s products or services.
Business leads are divided into the following 3 categories:
1. Opt-in Lead. A subscriber is someone who has given you their contact information to receive your marketing emails. Typically, such a lead is added to your subscriber base as a recipient of a newsletter or advertising mailing. Successful B2B Lead Generation If consent is not received from them, then all your messages are considered spam with all the sad consequences that follow from such a definition.
2. Marketing lead (more accurately, Marketing Qualified Lead or MQL). A marketing lead is a landing page visitor who has shared their contact turkey data information with you and is more likely to become a customer than a subscriber. A marketing lead is qualified based on the web pages they visited, the content they downloaded, and similar engagement metrics that reflect their interest in your product or service.
3. Sales lead (Sales Qualified Lead or SQL). A sales-ready lead is one who has shown interest in your product or service, has been consulted by a specialist, and is therefore considered ready to move on to the final stage of the sales process.
All these leads are successfully generated through lead forms.
Lead Form Case Study from SuperOffice
Lead forms have played a major role in SuperOffice’s lead generation strategy. Their first contact form was launched in 2012. To date, it has helped them generate thousands of leads.
But they didn’t stop there.
At any given time, the company’s website has over 20 lead forms running in real time, always ready to “capture” contact information from a potential B2B product buyer. In fact, this is the reason they generate so many leads.
5 Lead Form Examples for B2B Marketers
Below, we’ll show how Stephen McDonald and his colleagues use Successful B2B Lead Generation forms to generate leads through free product trials, events, gated content, and ad campaigns. We’ll also show examples of how interactive forms can be used to engage with customers.
Offering a trial version of the product
The most important form on your site should be the one that provides the most value. In most cases, this will be directly related to your product or service.
When offering a cloud solution like CRM, the most valuable lead is the one that signs up for a free trial of the product.