Email design trends: What will grab subscribers’ attention in 2024?
While the digital marketing industry is constantly changing, email marketing remains a cornerstone of marketing strategies for businesses across all […]
Lead Generation
Lead Generation
Which marketing channels make sense for your strategy?
One of the biggest challenges marketing managers face is selecting the right channels to deliver their message from a multitude
Digital Marketing
Roetz: give your bike a good makeover
Roetz, a bicycle manufacturer that sells good makeover circular, sustainable bicycles and e-bikes, believes that as a society we do
Digital Marketing
Black Friday: these brands are no longer participating!
With the last Friday of November longer participating in sight, everyone is ready to score the best deals during Black
Digital Marketing
The Elaboration Likelihood Model (ELM): persuading through authenticity
Petty and Cacioppo’s (1986) Elaboration Likelihood Model (ELM) emphasizes in which they think deeply about the message, and the peripheral
Digital Marketing
Pinkwashing: appearance versus sincerity
Another pitfall is pinkwashing . This phenomenon versus sincerity occurs when companies present themselves as LGBTQ+-friendly, but do so purely
Lead Generation
Deliverability in email marketing: How to get your message to its destination
You have a message to convey, and it’s sure to be an important one. Email marketing campaigns are design to
Lead Generation
4 Ways List Cleaning Can Increase Your Email Marketing ROI
Cleaning email subscriber lists can be scary. As marketers, we understand that our contacts are our greatest asset, and we
Digital Marketing
Shopping malls and the media in 2021
Covid-19 Shopping malls has increased the online communication needs of shopping centres. Communication and marketing agencies are having to make
Digital Marketing
How to Approach It Effectively & Respectfully
Using LGBTQ+ representation Effectively & Respectfully in advertising can be both an opportunity and a challenge for brands. While inclusivity
Lead Generation
Is your email design affecting your deliverability? How to optimize your emails for success
Email marketing is one of the most effective ways for businesses to connect with potential customers, but even the best-design
Lead Generation
5 Problems That Are Harming Your Email Deliverability and How to Fix Them
Deliverability in email marketing has been a challenge that even the most experienc email marketers regularly struggle with. There’s probably