Pinkwashing: appearance versus sincerity
Another pitfall is pinkwashing . This phenomenon versus sincerity occurs when companies present themselves as LGBTQ+-friendly, but do so purely […]
Digital Marketing
Lead Generation
Deliverability in email marketing: How to get your message to its destination
You have a message to convey, and it’s sure to be an important one. Email marketing campaigns are design to
Lead Generation
4 Ways List Cleaning Can Increase Your Email Marketing ROI
Cleaning email subscriber lists can be scary. As marketers, we understand that our contacts are our greatest asset, and we
Digital Marketing
Shopping malls and the media in 2021
Covid-19 Shopping malls has increased the online communication needs of shopping centres. Communication and marketing agencies are having to make
Digital Marketing
How to Approach It Effectively & Respectfully
Using LGBTQ+ representation Effectively & Respectfully in advertising can be both an opportunity and a challenge for brands. While inclusivity
Lead Generation
Is your email design affecting your deliverability? How to optimize your emails for success
Email marketing is one of the most effective ways for businesses to connect with potential customers, but even the best-design
Lead Generation
5 Problems That Are Harming Your Email Deliverability and How to Fix Them
Deliverability in email marketing has been a challenge that even the most experienc email marketers regularly struggle with. There’s probably
Lead Generation
The power of double interaction in emails
In email marketing , every click and every conversion counts, and finding new strategies to attract and retain your audience
Digital Marketing
Email marketing automation: what it is and what it is used for
We currently live in an era of constant change, which requires companies to adapt. If you are part of an
Digital Marketing
10 common email marketing mistakes and how to avoid them
In 2020 , more than 306 billion emails were sent worldwide. At first glance, this may seem like a lot,
Digital Marketing
5 trends that shape the future of the job market
We present the key findings from the report prepared by Indeed & Glassdoor. Ira Veles, editor of Laba The
Digital Marketing
Success factors in making a brand portfolio strategy a success
Form follows strategy ‘. Make portfolio strategy sure you have determined the strategy first before you start visually shaping the