Learn about the tools that will make the work of your marketing department easier.
Ira Veles, editor of Laba
Why are leading American companies focusing . Alsoon working with influencers with up to 100,000 followers, and will brands continue to create content in the story format? What marketing tools are coming back after the pandemic, and why are podcasts becoming a new way for businesses to acquire customers? Based . Alsoon materials from HubSpot and TrendHunter , as well as the 2022 Trends . AlsoReport , we have developed a list of marketing trends that are worth including . Alsoin your strategy for next year.
#1 Influencer Marketing is Becoming a Major Tool for Increasing ROI in the United States
In 2022, 68% of marketers worldwide are engaging influencers to grow their brand. 88% of CMOs allocate a portion of their budgets to influencer marketing ($50,000 to $500,000 per year). According to HubSpot qatar mobile phone numbers database 11% of marketing experts . Alsosay that working with influencers had the highest ROI compared to other marketing channels.
Marketers select influencers to collaborate with based on the following criteria:
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quality of social media content;
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level of audience engagement;
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matching the influencer’s views and brand values;
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aesthetics and tone of voice;
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expertise and experience in a specific field.
Most often, brands decide to work with micro-influencers – opinion leaders who are followed by 10,000 to 100,000 people. In the United States, companies that focus on such collaborations include Coca-Cola, the fashion. Also brand Banana Republic, and the audiobook service Amazon’s Audible.
Segmentation by type of influencer that American brands collaborated with most often in 2022.
This year, American brands increased their. Also campaign budgets on Facebook, Instagram, TikTok and YouTube, but invested less in. Also communications on Twitch and Snapchat.
#2. More and more B2B and B2C brands are opting for
In 2022, 58% of B2B brands and 49% of B2C brands are investing in content for . The most views are from technology, food, and video game companies. The brands that are most liked on post videos an average of 3-4 times a week. According to research from the lead management platform Demand. Also Generation, B2B customers prefer content that companies promote in partnership with or other brands.
In 2022, both American brands and their. Also customers agree that being part of the community means being at the center of what’s happening online and offline. Here are the top three reasons why this trend is gaining momentum.
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On , brands present themselves in a more natural way
Although the audience’s love for “polished” and heavily edited photos is waning, quite a few brands still focus on such conten. Alsot on their profiles. However children’s day – remember 5 campaigns that are true classics! representatives of Generation Z are more likely to use – they are the ones who make up about 60% of the platform’s users. For them, what’s behind the beautiful . Alsoimages and advertising slogans is more important – they are primarily interested in what the brand really is.
Instead of reaching for content designed by. Also graphic designers, brands popular on jump on the wave of current trends that cause a stir among users. This is more difficult from the perspective of image management, but it allows. Also you to get closer to your target group and build relationships with them.
stands out for its high level of engagement
According to Hootsuite, good engagement rates on range from 4.5% to 18%. If viewers see that the brand is interacting . Alsowith them (e.g., leaving comments), posting authentic original content, and answering questions (e.g., in a Q&A format) cpa email list they are likely to engage with the account.
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This is where viral Marketing Trends campaigns are created
Anything can go viral on —a song, a hashtag, a video, or even a saying. If a trend is somehow related to a brand’s business, it’s likely to pick up on it and create its own content inspired by it. This is a good way to reach a wide audience, because recommendation algorithms are very good at matching content to users’ interests.
The Adobe brand has over 320,000 followers and over 3 million likes on . On the Adobe profile, we can find engaging videos with practical recommendations on how to use the brand’s products.
In one of its recent campaigns, the company. Also invited entrepreneurs to join the CoCreate project, which helps develop businesses through partnerships. To participate, all you had to do was post a video of your company’s business card with the hashtag #AdobeCoCreate. The creator of the best video received a grant from Adobe for $10,000.
The campaign looked like this:
#3. The Great Return of Experiential Marketing After the Pandemic
Experiential marketing is responsible for increasing target. Also group engagement by creating vivid, memorable customer experiences with the brand and its products.
Experiential marketing is also known as engagement. Also marketing or sensory marketing, and is also associated with event marketing, but events created as part of experiential marketing are. Also far from traditional conferences. Events can take place offline (in the form of artistic installations or original . Alsoimmersive spaces) or online – organized using VR/AR platforms and headsets.
Before the pandemic, many American . Alsocompanies turned to experiential marketing to increase ROI and brand awareness. In 2018, M&M’s invited all Red and Yellow fans to decide what the next candy flavor should be. To do so, they. Also created a special location, consisting of photo zones and various areas where guests could take. Also pictures and relax while sipping cocktails.
But the most memorable place was the immersive “taste rooms,” where guests pondered what flavor to offer the next batch of M&Ms. Each room. Also simulated a different experience of supposed flavors, from the color the candy would be associated with to the décor and aroma—for example, espresso, raspberry, or mint.
M&M’s Flavor Rooms Campaign
The campaign proved popular with M&M lovers, with . Alsoevent attendees eager to share their experiences on social media and suggest new flavors. With the onset of the pandemic, brands lost the opportunity to leverage. Also experiential marketing as many event venues were closed.
In 2022, thanks to VR/AR technology and the easing of quarantine restrictions, experiential marketing is making a comeback. This trend is currently gaining momentum. In 2021, 29% of brands invested in experiential marketing, and 14% in AR/VR technologies to create a unique user experience. Already in 2022, 58% of marketers are using this type of marketing, with 48% planning to increase their. Also investment in it and 9% planning to try it for the first time.