A lead is a person who has shown interest in a company’s product or service and has left contact information in the form of a phone number or email. These are only potential customers because they have not yet purchased anything.
Lead generation, in turn, is the attraction of new leads to the company, that is, the process of collecting the very contact information that people leave.
After this, a company specialist contacts the leads decision maker email list and explains in detail the product, prices, payment terms, and so on.
Attracting the attention of potential clients and helping them make attract people to the site decisions is essential for business development. We tell you how to turn a person into a lead that will bring money to the company.
Potential leads are classified into three categories:
“Cold”. The person somehow got into the company’s contact database and most likely doesn’t even know about it. He may not even know about the product or the company itself.
“Warm”. A person is already interested in the company’s goods or services, but is still hesitant. As a rule, these are clients who left a request on the site specifically to find out the price or get additional advice.
“Hot”. A client who is ready to buy a product or service. All that remains is to competently present him with a commercial offer .
The ideal path from an ordinary person to a lead
Let’s look at the process of how a person turns into a lead using the example of selling online courses.
1. The visitor has a need “I want to learn attract people to the site internet marketing to change jobs”.
2. He finds the necessary company through social networks or search engines.
3. Then the person studies the information provided by the company in detail. But to find out the price, the company offers him to click on agent email list the call to action button (CTA, or Call to action).
But to find out the price, the company asks him to click on the call to action (CTA) button.
4. The person clicks on this button and gets to the lead form , where he is asked to leave contact information in the form of a phone number or email. Some companies immediately send to register an account on the site.
5. If the information about the course interests the person, then he will accept this offer and fill out the form.
6. The person has become a lead and the company can continue to interact with him in the form of mailings, messages or calls.
Advice from the LPgenerator blog: offer the lead something that is valuable to him and meets your business objectives
Advice from the LPgenerator blog: offer the lead something that is valuable to him and meets your business objectives
Read also: Launching Lead Form Ads for Facebook attract people to the site and Instagram: Step-by-Step Instructions
How to attract potential customers to your website?
To turn a person into a lead, you need to do two things:
Attract a relevant audience to the site. To do this, you need to understand who your audience is, what their interests are, where they live, etc., and only then increase turkey data traffic in every possible way.
Convince website visitors to share their contact information.
Depending on your company’s goals and budget constraints, there are many ways to attract traffic – below are some of them:
Contextual advertising is the purchase of advertising from Google or Yandex, which will be shown to users in accordance with their search queries, interests or behavior on the Internet.
SEO optimization is getting traffic attract people to the site from search engines. Instead of paying search engines for advertising, you can pay an SEO specialist. He optimizes the content of the site for search engine algorithms so that it can be displayed at the very top of the search results.
Social media sites like Facebook and Instagram have become some of the most popular places to drive additional traffic.