Thanks to Five tips globalization, technological development and digitalization, communication processes within companies have been seriously affect. As we well know, the undisput protagonist of this algorithm is the Internet, which today more than ever, in a social context mark by social distancing, is the undisput communication vehicle for most companies.
Job interviews, team meetings, sales calls, and even the workday itself have become entirely virtual . If COVID-19 has taught us anything, it’s that in-person work isn’t as necessary as we thought and that teleworking is just as productive as office work.
One of the processes that has undergone the greatest transformation is sales. While a few years ago, the day-to-day work of a salesperson was ruc to spending all day visiting potential clients or going to fairs , thanks to the abundance of tools and channels that we have today, such as online events , fewer and fewer companies are betting on this sales method. Nowadays, large contracts are beginning to be generat and clos through emails, video conferences or phone calls , so the outlay that was involv in being present (travel, meals, gasoline, etc.) is no longer entirely necessary.
However, even though the same product and arguments may be us during the sales process, it must be taken into account that the channel has chang drastically. The way in which a product is present in face-to-face meetings must differ from the way in which it is present online, and that will be where the success of the sale or the total borom of your client will lie.
At Bannister Global , we want to help you make all your online sales meetings a success, and to do so, we recommend following these five tips:
Conduct good business prospecting and research
Until relatively recently, one of the easiest ways for companies to obtain new contracts was through conferences, meetings and fairs. However, the pandemic with restrictions on mobility and capacity has made it difficult for this to continue happening, so the acquisition of new clients is currently carri out through good commercial prospecting .
Finding the right potential customers is one of the most important aspects of achieving sales success. Good prospecting takes time and is one of the most important processes when it comes to identifying new customers. To do this, it is necessary to assess their specific nes, sales volume, financial capacity or growth potential, among others. list of nepal consumer email The more information we have about the prospect, the easier it will be to make decisions. In addition, you can use customer relationship management (CRM) tools, which allow you to segment different types of profiles and have their information centraliz, or even LinkIn, which helps you to easily identify the problems that your potential customers want to solve.
Personalize communications and personal treatment
During a sales meeting , you don’t just have to focus on promoting your company and all the services it offers. The goal is to get to know the client’s nes and expectations through personalis ad group management communications and a close and personalis treatment. Thanks to good sales prospecting, it will be much easier to get to know all their preferences and nes and make them feel that they are taken into account at all times. The ultimate goal is to build customer loyalty and there is no better way to do this than by listening to them and telling them that their nes are important to your company and that your main objective is to offer a solution to all their problems.
3. Set an agenda with the steps to follow
A few days before the meeting, it would be ideal to alb directory provide each participant with an agenda containing information about the meeting, such as the duration, topics to be discuss, objectives and times of the meeting. In this way, each person can prepare their participation so that the meeting is much more dynamic and fruitful.
It is essential that after the first contact we always try to close the meetings with the next step to follow , whether it be with a second meeting, a product demo, a webinar, etc. In this way you will generate a positive impression, demonstrating organization, spe and respect for the client.