Webinars Basic guide are here to stay and we have already discussed in this post what they are and what advantages they have if you use them in your marketing strategy. We all know that they can be useful and very productive. But depending on the approach, it can be difficult to participate in those that last more than an hour and find something of value in those that promised content that never arrived.
During the health crisis we experienced in 2020 and 2021, the vast majority of professionals who have been working with social distancing have attended, at least, one webinar or seminar. In my case, in addition to attending dozens of them, I also have the responsibility of organizing them with the Bannister Global team .
Therefore, with my experience and that of my colleagues, after months of filming, we can give some tips and tricks. We know first-hand all the steps and barriers that need to be overcome to create a webinar that works .
If you are thinking about setting up a webinar for your company , let me tell you how it works and what it can offer you. Here we go.
Benefits of organizing a webinar in your company
A webinar , from a business perspective, is primarily used to generate leads, move potential customers through the sales funnel, and retain or build customer loyalty . You can attract visitors with a generic topic within your industry, qualify leads with a more specific topic that addresses specific needs, or you can even do a live demo of your product or a tutorial updating your services for your current customers.
Whatever your choice, you want to create an interactive event that allows you to engage directly with your target audience and increase the relationship of trust with them. It is an effective way to list of namibia consumer email reach them since you can personalize the content, get immediate feedback and do it at a reasonable cost (it will always be cheaper than a physical event).
Minimum requirements
If you have already decided and want to create a 15 best landing page metrics for digital marketers webinar, you must choose whether you want to do it live or recorded. We recommend that you do it live , since you will have the interactive part that makes the webinar a more attractive format than others.
One of the most basic technical requirements you need is alb directory a good internet connection . Without it, you won’t be able to make your presentation and broadcast your content in good conditions. If there are stability issues, the image looks pixelated or choppy, you can lose the attention of your target audience and your efforts will have been in vain.