Since the video strategy beginning of this blog we have stressed the importance of content for any marketing strategy. We are sorry, but we are going to do it again, since, today, content is still king. However, this content can have many surnames, and at this moment audiovisual content is crowned as the favorite.
Companies are jumping on the audiovisual bandwagon with video marketing strategies : 87% of brands in total, as shown by a recent study by Hubspot. So yes, it is quite likely that your competitors are already using video in their content strategy.
Today we are going to give you 7 guidelines so that you do not fall behind and you can launch your video strategy for social networks as soon as possible and check your own figures:
Set goals for your social media video strategy
The start of any social media content strategy is knowing what it’s going to do. What do you want to achieve? Where in the conversion funnel will these videos fall?
We recommend that you don’t try to tackle too many goals at once. Some examples of video marketing goals would be to create brand awareness, promote a specific product, or help a potential customer make a purchasing decision.
Whatever your goal, remember to make it SMART, meaning specific, measurable, achievable, relevant and time-bound.
2. Choose the type of videos
There are many types of social media videos with different purposes to support your overall content strategy. Determining which one works best for your brand is an important step in your social media video strategy:
Educational: These are informative videos lnd can also list of mexico consumer email help create brand awareness for new customers. The tone can be more or less formal, but they always position the brand as an expert in a field. They are also very useful for active customers or for leads who are very advanced in the conversion funnel, with more technical guides and tips to get the most out of the product.
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Corporate videos: these show the most intimate digital marketing or business analytics – which is better? side of the brand. They can be animated or ‘behind the scenes’ videos, so that the audience can learn about the reality of the company through its employees.
Interviews: through experts or influencers. A way to alb directory bring more authenticity to your brand.
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Entertainment: They don’t provide too much information, they serve to entertain the audience, emphasize the brand’s voice and, above all, to build a sense of community among the public.
Testimonials: Here an active customer shares their experience, rates a product and talks about how it helped solve a problem. Videos that show how a customer uses a product or service and their satisfaction with it work at a connection level: a potential customer will see themselves reflected and be persuaded to move forward through the funnel.