The Reconnecting with mall pandemic has greatly impacted our daily lives. If before we went to a shopping centre to do our shopping, or even visited several establishments to buy different products, now we are more inclined to either buy everything in the same place or even do it directly online.
The health crisis has brought about profound changes in our consumer habits , which have also changed our preferences when it comes to purchasing products and services. Over the past year, 70% of Spanish consumers have been most concerned about the quality/price ratio of what they buy, and 49% show particular interest in security when purchasing products and services , according to KPMG Spain.
The consolidation of new consumer habits, together with other relevant changes associated with consumer behavior, have led to new trends to which B2C companies will have to respond in order to adapt to this new scenario.
The economic impact of the pandemic
In recent months, consumers have become increasingly selective with their purchases and tend to buy what they really need, leaving aside non-essential products and prioritizing, as we have said, the quality/price ratio over other characteristics. In this scenario, companies will have to adapt to changes in their customers’ habits while studying the risks and opportunities that they bring with them.
It is becoming increasingly necessary list of malta consumer email forcompanies to segment their consumers in order to respond to all their needs. And to do this, it is essential that they know their customers and their circumstances well in order to be able to offer them exactly what they need when they need it.
Consumption of household products
How much time have we spent at home in the last year? The answer is ‘a lot’. And what has spending so much time at home meant for our consumption habits? We are increasingly prioritising the consumption of products and services focused on creating experiences at home.
In recent months, consumers have spent more of their income on food and home technology . And that’s not all: 20% of Spanish consumers would invest part of their income in making improvements to ad group management their home, according to a study by KPMG Spain.
And although these changes are conditioned by the pandemic, we cannot forget that, as long as our experiences at home remain positive, we will tend to repeat them in the future. This fact will force alb directory brands to refocus their efforts towards the customer’s domestic environment , even in a situation where the health crisis is no longer a determining factor.
Digitalization and omnichannel in shopping centers
Over the past year, the frequency with which we shop online has increased, and not only among digital native consumers, but we are also facing an increasingly broad and diverse user base: 46% of Spaniards over 18 years of age currently use digital channels frequently to make their purchases.