The biggest misconception about social media is that it is quite difficult to bring quality buyers from these platforms. But compared to outbound marketing, social media has almost 100% closed deal rates.
How to generate leads from special lead social networks? The infographic below will tell you about all the lead generation processes in great detail.
*Since 2010, social sites have been the leading channel for lead generation.
How are social networks used?
Of the 23% of Internet users, most of their time is spent on social networks.
20% of businessmen have replaced their usual Lead Generation correspondence with correspondence on social networks.
Social media has a 100% advantage over outbound marketing in terms of closed deals.
Marketers invest in social marketing (SMM) with the following goals:
- 83% – increased brand awareness;
- 69% – increase in traffic;
- 65% – monitoring the target market.
Since 2006, social media investment in the US has increased by 365%
Results of using SMM by companies:
- 63% saw an increase in marketing effectiveness;
- 50% reported an increase in customer/buyer satisfaction;
- 45% reduced advertising costs;
- 26% spend less time on sales;
- 24% noted an increase in sales.
Social Media Lead Generation Strategies
1. Use multiple channels.
2. Develop a strategy. Adapt a long-term plan for each channel separately.
3. Conduct research:
- determine the demographic, gender, and socio-economic segmentation Lead Generation of the target audience;
- select keywords for agent email list precise targeting of the offer for each selected segment.
4. Create content and address it to the target group:
- have a clear focus;
- be consistent;
- prove competence.
5. Engage closely with your target audience:
- publish reposts, retweets or links to interesting articles
- respond to requests and comments;
- post guest posts, publish similar content on other people’s resources;
- facilitate communication for encouragement.
6. Use cross promotion:
- publish cross-links between marketing channels: link from your blog to Facebook, Twitter, etc.;
- Social media sharing buttons can increase clicks by over 150%.
7. Track results:
- monitor statistics in social networks:
- Only 45% of top marketers have statistical information about turkey data the company’s performance.
8. Conduct search engine optimization (SEO):
- Every day, all Internet users in the world Lead Generation send about 4 billion search queries;
- 61% of users are searching for products and services;
- 75% of users only look at the first few sentences of a search engine results page (SERP);
- Google processes over 10.3 billion queries per month;
- 44% of buyers search for what they need using search engine queries.
Marketing Benefits of Social Media
Small business (SMB) marketers use social media to achieve the following goals:
- 15% – increase in website traffic;
- 39% – branding;
- 6% – sales stimulation;
- 8% – attracting business clients (B2B);
- 12% – cost reduction.
Social media used as a marketing channel helps you rise in search engine results pages (SERPs) because:
- Increase the number of external links.
- Increase page ranking.
- Affect SEO.
- Affect keywords.
New leads come from social media channels
Facebook has nearly 1.2 billion users
- 42% of marketers said Facebook is critical to their business
- 23% check their account at least Lead Generation five times a day
- 52% of companies saw an increase in customers after opening an account
- 71% of companies use Facebook for business purposes
Of every 7 minutes of time spent online by people on Earth, 60 seconds are spent on Facebook.