With the last Friday of November longer participating in sight, everyone is ready to score the best deals during Black Friday. The most chaotic shopping day of the year. A day that is all about: buying, buying and buying again. But, fortunately, it can be done differently! In this article, we highlight five large and small organizations that do things differently and counteract the extra buying behavior.
Freebooter: coat by coat
Vrijbuiter, an outdoor and camping anguilla email list 7582 contact leads store in Gouda and Zaandam, launch the ‘Give Back Friday’ campaign last year as a reaction to Black Friday. In collaboration with Global Aid Network (GAiN), as many coats as possible were collect, which were then. This with the message: “Everyone deserves a warm Christmas.
This year, Vrijbuiter is running a similar campaign, call ‘Jacket for Jacket’ . From 14 November to 4 December, customers can hand in their old winter midjourney: what is it, where does it live and how is it creating art with artificial intelligence? jacket at the store in exchange for a 40 euro discount on their next purchase. The hand-in jackets are sent to people who really ne them, such as in Ukraine, where temperatures can drop to -20 degrees. But also to Lesbos and Samos, islands where thousands of refugees arrive every week. Due to the sea breeze, the perceiv temperature there can feel as low as -15 degrees. After the more than 300 jackets hand in last year, Vrijbuiter hopes to collect even more jackets this year.
Beaver: Dive into your closet, not into the offers
After successful counter-reactions to Black Friday in previous years, such as the 2023 campaign in which Bever encourages customers to properly anhui mobile phone number list maintain and repair their clothing instead of replacing it, the outdoor brand is coming up with something new this year. Namely with the initiative ‘ Big Deal! ‘. With this initiative, Bever calls on consumers to first look in their own closet before making new purchases. The outdoor store wants to encourage consumers to reuse or hand in existing items, instead of being tempt by Black Friday discounts.