Form follows strategy ‘. Make portfolio strategy sure you have determined the strategy first before you start visually shaping the chosen strategy.
Develop a vision of the brand portfolio. Especially for developing a brand portfolio, many flavors exist side by side. So don’t be tempted to choose a route that another organization also uses. See what suits your organization.
Develop a decision tree in which you have recorded the starting points of the brand portfolio strategy. This ensures that you can objectively assess and classify future initiatives along that decision tree.
Create a transition plan. Nine times out of ten, you will work with the brands based on the new brand portfolio strategy. This means that you will restructure and/or ‘re-brand’ brands. The transition plan is intended to create clarity about this.
Practical tips to get started with your brand portfolio
There are three other important andorra email list 24290 contact leads aspects to consider. Don’t choose a strategy right away, but first make an inventory of 3-4 possible routes. Write down the pros and cons and set criteria by which you assess the routes. Think of questions such as ‘does this fit in with the strategic movement.
The route logical and relevant for customers?
Make sure you solve the brand golden tips for your business portfolio question together. Make sure you involve the people within the organization who are involved in this topic. Don’t decide for them, but with them. That way, a supported solution will emerge.
Finally, always record the outcome anhui mobile phone number list in a concise document, in which you formulate the vision, substantiation and principles. In this way you have an objective document that you can always fall back on and you prevent, as mentioned earlier, the proliferation that is always lurking.