By now, I believe you have heard of the General Data Protection Law (LGPD), legislation that organizes the processing of personal data, sets out principles, foundations and hypotheses that justify the processing, and you should know that failure to comply with the rules set out in the law entails consequences ranging from a complaint to the National Data Protection Authority (ANPD), which may lead to an administrative process by the ANPD with possible sanctions. Not to mention the exposures that may occur on websites such as “Reclame Aqui” and “Cadê meu dados?”, not to mention administrative and judicial processes. So the question that remains is, wouldn’t it be simpler and more interesting to comply with the law?
Well, to me the answer seems obvious
But there are email data that say there is a long way to go until the right companies are the majority. I am not going to talk about research and statistics here, my goal is to bring some reflections to you, the entrepreneur.
Companies play an essential role in the context of personal data protection. Respect for the law and for data subjects strengthens the ecosystem and naturally favors self-regulation of the market. However, this does not mean that the company’s business model must change drastically or that the application of the General Personal Data Protection Law will make it impossible to process data and, consequently, hinder or prevent companies from operating. This is not a death sentence in the fashion of “get rid of the data”, but an invitation to organize and manage this personal data in the best possible way.
If you have ever attended an event
lecture stating something similar, rest assured, the ANPD has already taken a position several times, demonstrating that its interest is not in applying sanctions and fines indiscriminately. At first, this may seem too good to those who are not in compliance and questionable to the professional who how to create a squeeze page that converts? the need for the law and works to adapt companies, but I believe that a middle ground will prevail. Enough time has passed for companies to be able to comply, the ANPD has been calm and working on its regulatory agenda, but have you stopped to think about when citizens will start to learn about.
Small companies may initially believe
That it is unfeasible to adapt their operations to the law, either due to a lack of management, since inevitably, in order to adapt a company, it is first necessary to organize it, and often up until now the company has not prioritized this, either due to a lack of conditions to make the investments that are deemed necessary, or due to a lack of interest, knowledge, etc.
The good news is that it takes much more good will than anything else, let me explain. Our National Data Protection Authority (ANPD) has uae phone number available several documents capable of collaborating and even promoting the adaptation of the basics, which is essential for small companies – the so-called Small Data Processing Agents. To check whether your company can benefit from this flexibility, simply check whether the company fits the definition of Small Data Processing Agent on the ANPD website.