Region. It’s like in real life – everything is much cheaper on the outskirts, but it’s also in less demand. It’s unlikely that people in some village ukraine phone number library will be interested in cleaning services or something similar. The photo clearly shows how the price can vary depending on the region. The price of contextual advertising depending on the region. When working in Yandex, using the “Budget Forecast” tool. You can calculate the approximate cost of a click .
You can do this for free
Just by registering, and consider the cost technical considerations porting processes given by the service as the maximum. Auction. Everything is simple here. He who pays the piper calls the tune. The more you pay, the better the place you get. As the directologists (people who specialize in debugging contextual advertising campaigns) say. The higher the bid for the keyword, the greater the chances of getting into the top positions. Experience and knowledge in setting up a campaign.
You can follow Yandex
Direct’s advice and comply with the “maximum frist database efficiency” plan, and ultimately get a click for $5 with the market average being 50 cents, or you can work out the setup yourself and get the same for 30 cents. By the way, there is even such a concept as “campaign acceleration”. It is like with a new car – at first it consumes a lot of fuel, but after a while (in our case 1-2 weeks), everything is adjusted and returns to normal.