Social media is full of posts celebrating national and world holidays and days – while they may not all be right for your brand, they’re great opportunities to spice up your content and capitalize on popular trends.
A social media content calendar can help you stay on top of your social media events and traditional holidays (Halloween, Christmas, Black Friday , Valentine’s Day, etc.) and take advantage of valuable opportunities to increase your brand’s visibility and maximize follower engagement during special events.
Encourage collaboration
Creating a social media editorial plan and sharing it on a cloud-based collaboration platform like Google Drive or Dropbox makes it easier to divide planning responsibilities among team members, so everyone knows what to post, even if a colleague is away.
Additionally, a shared editorial calendar can be an effective collaborative guatemala phone number library tool, allowing you to share information with stakeholders and communicate updates to your team.
Save time
Having a detailed plan for all your social posts will save you a lot of time: if you already know what content to publish, you can schedule it through dedicated tools and plan your posts in advance. This way, you won’t have to do this every day (and you’ll be able to go on vacation more peacefully).
Plan ahead for useful resources
Producing effective content is almost always the result of the breakthrough news for businesses looking to grow collaboration of different professionals, such as copywriters, designers and video editors. It is therefore an activity that can take time: planning it in advance allows you to dedicate the right amount of time to the content, obtaining quality results.
Each content has its own platform
Each social network has its own communicative peculiarities that belgium numbers distinguish it from the others. Brand communication must be consistent across all platforms, but it must also consider the characteristics of each, avoiding sharing the same message across all social networks.
By using an editorial calendar you can prepare the different copies for each platform in advance, without the risk of being repetitive or monotonous: on the calendar you will have at your disposal not only the planning of future posts, but also an archive of those already published, and it will be easy to notice any redundancies.