The social media editorial plan is a tool you can’t do without if you want to use social media to distribute your content. The reason is very simple: 92% of marketers rely on social media to distribute content (according to data from the Content Marketing Institute ), but getting noticed in users’ feeds is increasingly difficult, due to content saturation.
Furthermore, the progressive decline in organic reach no longer allows you to publish your content, regardless of its quality, in an improvised and organized way. Here are 8 reasons why it is essential to have an editorial plan for social media .
Maintain a consistent schedule
Sharing content consistently is one of the best ways to grow greece phone number library and maintain your following, on Instagram as on all social media platforms. In addition, being consistent in posting content allows you to create engagement in your audience: it is very unlikely that new users will follow your social profile if the last post was published three months ago.
A consistent posting strategy shows your followers that you are dedicating time and attention to your feed, and that following you won’t be a waste of time. In addition, users will get used to interacting with your content regularly, creating lasting relationships that will have a greater chance of translating into sales.
A social media editorial plan will help you not only adopt a consistent. Therefore, publishing strategy, but also a coherent one across all platforms, allowing you to plan and schedule posts well in advance.
Finding the right content mix
Drawing up an editorial calendar for social media allows you to establish. A meaningful relationship with users, avoiding sharing content only during sales. Or when you want to communicate a new offer or the launch of a product. Obviously, users want to be informed about offers. Therefore, and discounts, how to optimize advertising costs using scaling but to avoid boring. Therefore, them you will also have to offer. Them other types of content, such as in-depth articles, videos and industry news. Without forgetting user-generated content and personal interactions, for example to answer questions.
How to find the right content mix for your social editorial plan ? Obviously, it will take several attempts over time to find the right formula. Therefore, but an excellent starting point is the rule of thirds , which includes:
- 1/3 of the content published must promote your business belgium numbers to generate awareness or leads
- 1/3 of the content must come from external sources that are consistent with. Therefore, your business and that can interest your audience
- 1/3 of the content should have the goal of interacting directly with followers. By resharing user generated content. Or responding to questions and comments.
Another useful rule for creating a balanced social editorial plan is the 80/20 rule. Therefore, only 20% of the published content should have sales objectives, while 80% should. Therefore, be composed of useful and interesting content for your followers.