If you have set up your social profiles, you must have set up a management strategy accordingly , not just profile optimization. Of course, there are profiles france phone number library that can be more “institutional” and less “interactive”, but basically we suggest you use these channels to answer questions , arouse curiosity, stimulate conversations , collect opinions. The ways to do this vary depending on the social network in question. On Facebook we suggest you try BOTs, if you have not planned direct assistance. They are intuitive, convenient and fun. On Instagram, through stories you can conduct surveys, ask questions and get answers, organize quizzes to record preferences.
4. Add a call to action on posts and bios
Yes. It’s true what they say, that you’re not on social media. How to Optimize to sell but to create communities , inform, communicate your values, etc. etc. However, in the end, what matters is converting your followers into leads and customers . So your posts, if not always at least every now and then, should contain the fateful Call to Action , and above all it can’t be missing from your BIO.
To give a practical example right away, on Instagram you have the possibility of inserting a link in the initial description , which you can always modify when necessary by replacing it as needed. We at Comon are very happy with the online service link.tree that allows you to create a sort of essential landing page in which various links appear. On Instagram it is truly a turning point, since you cannot insert internal links to posts. How to Optimize and stories only starting from ten thousand followers and above.
Consistency first
Being consistent should not prevent you from being flexible, on the contrary. It is just a tip to remind you that optimizing social profiles mainly involves consistency on various levels:
- Visual consistency create an e-shop quickly and easily with zoho commerce
- Consistency in content
- Consistency in programming
- Consistency between the various profiles
You have surely already heard of coordinated belgium numbers image. Here we stray into discussions that would make graphic designers happy, but also all those who surf and come across disjointed profiles, with images of dimensions impossible to upload correctly on social media , grainy photos and other ugly things that we never want to see again. Well, if you can (and you must be able to) maintain a visual harmony between the posts on your Facebook home or your Instagram feed then you must be able to do the same with the themes and topics covered, with the tone of voice and style.