Reach is the total number of people who have seen your egypt phone number library content on social media. It can be of two types :
- Organic, i.e. linked to natural views of your posts
- Paid, i.e. obtained through advertising.
Increasing your reach is useful for expanding your audience and increasing brand awareness. A concept often associated with reach is impressions , which we will discuss in the next section.
Impression
Among the typical words of the language of the Internet there is also the word impression. Impressions represent the total number of times your content has been viewed on social media. Unlike reach, which counts the number of unique users who see your content, impressions take into account all views, even if a single user sees the content multiple times.
This concretely means that if a post is seen ten times by the same person, it counts as ten impressions, but only one reach.
Hashtag
Hashtags are very common in social media language and have become a “symbol” of the Facebook and Instagram glossary in particular. These are words or phrases preceded by the # symbol and are used to “categorize” content on social media. hack the linkedin algorithm!
They serve to make your posts more easily “searchable” by users interested in a certain topic. For example, if you sell hair products and want to be intercepted by potential customers, it may be interesting for you to aim for a set of hashtags relevant to your sector, such as #parrucchierearoma, #acconciaturedonna and so on.
Using relevant hashtags can increase the visibility of your content, allowing you to reach a wider and more niche audience. There are specific strategies for choosing the right hashtags, which we discuss here.
A/B Test
Another very common word in the social world, especially when we talk about advertising, is A/B Test . A/B testing is a testing technique used to compare two versions of a content or campaign to understand which one performs better.
For example, you can test two variations of an ad by changing just one element. Therefore, like the headline or image, to see which one generates more clicks or conversions. A/B testing is a great way to optimize your marketing strategies based on data. Which can improve the effectiveness of your campaigns.
Warning: varying more than one element risks falsifying. Therefore, the andorra business directory validity of your A/B test, which is why it is essential to conduct. A/B testing by varying only one element among copy, visual, CTA, etc.