Therefore, CPC, CTR, DM, PPC: do all these acronyms confuse ecuador phone number library you? In reality, it is completely normal: there are many words associated with social media marketing , often unknown to those who are not “insiders”. Therefore, but which hide important meanings to understand if your strategies are working.
For this reason, we have created this social media marketing glossary with the 15 most common keywords, terms and phrases in this sector, to help you better understand the “language” of digital marketing and what lies behind acronyms and particular terminology.
Let’s get started right away
- #1 – Algorithm
- #2 – Engagement
- #3 – Reach
- #4 – Impression
- #5 – Hashtag
- #6 – A/B testing
- #7 – Click-Through Rate (CTR)
- #8 – User-Generated Content (UGC)
- #9 – Call to Action (CTA)
- #10 – Cost Per Click (CPC)
- #11 – Direct Message (DM)
- #12 – Brand awareness
- #13 – Conversion Rate (CR)
- #14 – Social proof
- #15 – Buyer persona
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Algorithm
An algorithm is a set of rules and “instructions” that social media uses to determine what content to show users. Therefore, Each platform has its own algorithm, which can be based on different factors to give visibility to a content, such as interaction with posts, the frequency of publication and the quality of the content itself.
Obviously, algorithms are not “crystallized” in time, but change with the evolution of the platform and the general ecosystem of that social media. For example, Facebook’s initial algorithm is very different from the one we have today: initially, the platform tended to “reward” organic content much more easily, while today the visibility factors have changed a lot, to the advantage of advertising.
Understanding how a platform’s algorithm works is helpful if you want to optimize the visibility of your content and reach a wider audience.
Engagement
Among the most popular social anglicisms , we find the word engagement. Engagement refers to the level of interaction of the public with your content on social media.
Therefore, To understand how much the public interacts with your content, the Engagement Rate is calculated, which measures the ratio between interactions andorra business directory (such as likes, comments, shares) and the total number of views or followers. If the engagement is high, it means that your content is considered interesting and, indeed, “engaging” by your audience. Therefore, Working on engagement (and, consequently, on the quality and interaction with your content) can help you increase the visibility of your brand and build a loyal community.