If you are thinking about taking care of your personal branding on LinkedIn and starting a content curation activity, the first thing to do is to have a colombia phone number library strategy. The most common mistake, in fact, is to start publishing content without having an overall strategic vision: this can lead you to share content that is not aligned with your values or with the goals you want to achieve.
To create a LinkedIn content strategy, you will need to be clear about:
- Your goals best pop-up plugin for wordpress with exit intent technology
- Your audience
- The topics that represent you and for which you intend to position yourself
Let’s see how to manage each of these three elements.
Define your goals
Before you start creating content on LinkedIn, it’s essential to establish clear goals . This requires you to answer this question: “What is your main goal with your LinkedIn strategy and how will you measure it?”
The goals can be different: increasing brand awareness, generating qualified leads, attracting talent to your company or improving your website traffic . Often, these goals can even coexist. Depending on the goals, you will create different content and monitor specific KPIs . For example, if your goal is to hire talent, the advice is to monitor metrics such as the organic reach of job ads, the number of applications per opening and the acceptance rate of offers.
If you want to increase your personal notoriety, you will have to monitor the reach and interactions of users with your content.
Know your audience
Another fundamental step in building your strategy is to know the audience you would like to address. This means, in other words, knowing:
- What are the demographics of your audience?
- What are their habits?
- What they are afraid of and what they andorra business directory desire
To find these answers, analyze your current (or potential) customer profiles, their descriptions, and their recent activities to understand their tone, the content they interact with, and how they communicate. This information will help you tailor your content to attract and engage the right audience.