Did you know that Google is processing 70,000 queries per second right now, which translates to 252 million searches per hour, 6.048 billion per day and approximately 2 trillion per year? You yourself have probably just accessed this post through a Google search, and Internet search engines are part of all of our daily lives and obviously have a huge economic impact.
That small white horizontal bar is a gateway to a global showcase of large, small and medium-sized companies; and the place that yours occupies in this virtual showcase depends 100% on the SEO practices that you apply.
At this point, there is no need to explain what SEO is (or is there?). Although the acronym stands for “search engine optimization”, we could take the liberty of translating it as “Google position optimization”. We have to focus our efforts; we cannot cover all the search engines that exist, and luckily, Google’s market share in our country is currently around 90-96%, so it is very likely that this is where your customers are looking for your products or services.
Any company that wants to stand out and be at the forefront of this virtual showcase must take into account the inseparable algorithm of the famous search engine. This algorithm undergoes changes practically every day, an average of 500 per year, with the aim of showing the most relevant results for each user.
In addition a few times a year Google releases some very
significant change that can imply great variations in the positioning rankings, this is what is known as ‘Google Core Update’, four words that make many companies sweat cold. But don’t worry, the search engine makes these adjustments to improve the user experience, so, if your focus is the customer and you put your efforts into connecting with them and making it easy for them, combining intuition and an inbound marketing strategy, you will climb positions in the search results screen, adapting without problem to the seasonal changes marked by the king of the Internet.
In this post we are going to reveal what changes in Google’s algorithm are and how they affect your company.
SEO and the Google algorithm, history for dummies
The debut of the most famous algorithm
2005 is the year in which Google becomes the main saint kitts and nevis email list 10828 contact leads search engine and this is where the first efforts to fight SPAM appear, trying to prevent the artificial construction of web positioning. Because, for years, repeating a keyword throughout a website like a mantra was the easiest way to position your brand in the search results.
The year content became king
In 2011, the Google Panda Algorithm was born, responsible for analyzing the textual content of websites and penalizing those with duplicate or scarce content and that digital accessibility: brazil has only 1% of websites with accessibility only cared about repeating keywords without offering real value to their visitors. In addition, it began to reward those that had incoming links from other websites.
2012: The year the algorithm learned the america email list importance of local
Google Penguin was the algorithm that began to penalize those websites that used questionable practices to place links that directed to their websites. They did so using tools that worked automatically, and not progressively and based on creating quality content.