Artificial Intelligence Audience segmentation strategies in paid advertising

In the world of digital advertising, understanding who you are targeting is essential to the success of your campaigns. Today I’m going to introduce you to the different types of audiences you can find and how you can optimize your audience segmentation strategies for each of them.

This knowledge will allow you to maximize your conversions and make the most of every euro invested in advertising.

Let’s get to it!

1. Cold hearing: Breaking the ice

Audience segmentation strategies: Understanding the types of audiences

Cold audiences are users who are not familiar with your brand or  peru phone number list product. They are like strangers at a party: they don’t know who you are or what you offer. Our goal here is to make ourselves known and capture their interest.

How do we identify a cold audience?

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Interests :
We target people based on their interests in topics such as sports, nature or travel. This allows us to 11 tips to generate more direct sales leads  show ads to those who are likely to be interested in our products based on their hobbies and favourite activities.

Lookalike Audiences :
Facebook allows us to create audiences similar to our current customers. Using data from our best customers, we can find people with similar characteristics and behaviors. It’s like searching for digital twins!

Strategies to conquer a cold audience:
Irresistible offers : Offer discounts or free samples to attract the Audience segmentation  bw lists se users. A “10% off your first purchase” can be the perfect hook.
Valuable content : Share interesting and useful content related to your products. A free ebook or a practical guide can be the first step to capturing their attention.
2. Warm audience: Warming up the ground
Warm audiences are users who have already interacted with your brand on some level, but have not yet made a significant purchase. They already know us, but they need an extra push.

Who makes up this audience?

Website Visitors :
People who have visited your website in a specific period.

Interaction on social networks :
Users who have liked, commented, shared your posts or visited your profile.

Customer and subscriber lists :
Those who have subscribed to your newsletter or made a minor purchase.

Video views :
Users who have been watching your videos for a considerable amount of time.

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