A How to How to createt createt perfect way to How to createt stay in the minds of your target audience is to send an email newsletter. A newsletter (done well) is useful for keeping the public informed, gaining traffic and directing users where you want them to go. In this post we are going to explain the steps to follow to create an almost perfect newsletter.
The 7 steps to design a newsletter that works
1. Set a goal for your newsletter
Before you start writing a single word, be clear about the purpose of your newsletter and how it should fit into your marketing strategy. Keep in mind that your goal should be more than just “how many people opened it” – it should be more closely tied to your overall business goals. And of course, these goals should be clear and measurable – here are some examples to inspire you:
Take good ideas and avoid the mistakes that others have already made
3. Choose the content of your email
A rookie mistake is to stuff newsletters with content. Focus your newsletter and avoid it becoming a hodgepodge of product news, news about your team, blog posts, event calendar… You need a common thread to hold it together, so to reduce the randomness of an email newsletter, focus on a very specific topic, not your company in general.
Another important idea is not to overdo the ‘self-promotion’. Chances are, your newsletter subscribers don’t want to hear about your products and services 100% of the time, so mix promotional content with educational content. For example, if you run a hat store and all you send your subscribers – even if they are hat lovers – is information about your products with the only CTA being ‘buy, buy, buy’, chances are the only norway email list 1.6 million contact leads CTA they’ll follow is to unsubscribe. Why not tell them about hat trends for next spring? What about showing them samples of how they can pair their hat with the right outfit?
Keep your newsletter minimalist
Less is more, and as we explained in the previous point, your newsletter can easily end up cluttered with irrelevant information. That’s why it’s lead generation: what is it, how to attract people to the site and convince them to leave their contacts important to stick to simple copy and enough white space in the design.
Concise copy is key – your readers are too busy to spend more than 20 seconds on your newsletter, and really, is your goal to get them to aob directory spend all day reading your newsletter? Your goal is to get them to go somewhere else (your website or blog, for example) to consume all of the content. Show a small sample of your content, just enough to make them want to click through and learn more.