The create content concept of a “shopping centre” has changed dramatically in recent decades in Spain. The construction of small shopping galleries consisting of a hypermarket and barely a dozen shops has changed to the creation of large commercial spaces dedicated to leisure , shopping and catering . In this new concept of a shopping centre, the rules of the game have also changed, causing a situation in which the processes of transformation and adaptation
must be up to date in management offices. It is the duty of these spaces to adapt to the trends, needs and expectations of their visitors, in order to stay on track .
It is the customers who will set the pace of the shopping centre, and we must be prepared for everything that is to come. I do not think that at this point it is necessary to emphasise the more than imperative need to have a good digital marketing strategy for shopping centres . But not only that, it is no longer about offering a good service and adapting to the needs of users. Nowadays, the demand goes much further. We must begin to understand the customer as a person, and leave aside the term “consumer” . All the strategies that you carry out must place these people at the core, giving them the absolute protagonism of your strategy.
Increase the visibility of your shopping center
Exhibit products and services, both from the center itself and from your operators.
Provide visibility to smaller operators and drive customer traffic to their premises.
Build customer loyalty by creating useful and interesting content for them.
Improve your brand image.
Achieve higher engagement figures through constant content updates.
Strengthen your own campaigns and those of your operators.
Connect with your audience.
This is a very useful tool, especially in terms of visibility. And let’s face it, what shopping centre wouldn’t want to be the focus of attention? Certainly not one.
In fact, and according to a pakistan email list 2.5 million contact leads survey conducted by Coobis , 60% of brands prioritize the creation of a blog in order to achieve good positioning in search engines , in addition to all the benefits listed above.
SEO and blog creation Coobis
SEO and blog creation: the two main priorities for companies. Source: Coobis
In addition, regular blog posts generate 67% more leads than those that are updated less regularly. If we have already convinced you and you online marketing & digital marketing the 5 a’s of marketing want to enter the fantastic world of creating content for your shopping center blog, below we offer you a aob directory few pointers so that you know where to start.