Technological How Facebook progress is constantly transforming the business world, and in particular the way marketing works. After this past year, many companies focus on Business-to-Business (B2B) , that is, selling products or services to other companies, have had to adapt quickly to new types of strategies , which they were probably not us to.
Among all the different possibilities of creating a marketing campaign, audiovisual content has become an essential part of corporate communication to stand out from the competition and create more business opportunities. The distribution of videos is at its peak because it is a light way of making the characteristics of your product known.
So, if I work in an industrial company, is it a good idea to make videos for my business? The answer is yes, as it is estimat that 96% of engineers watch videos to learn about their work and to enhance their knowlge of the sector in which they work. Therefore, the myth that videos are only us to reach the end consumer of a product or service is completely false.
There are many reasons to use video marketing to communicate
your products or services, but it is necessary to have a solid foundation on which to generate content. In this post we will explain the video categories most us by industrial companies when preparing a marketing campaign according to the message they want to convey to the buyer persona.
The video message, key in industrial sales
Video content is essential to help manufacturers showcase the capabilities of their industrial products or services. In general, the secondary sector tends to use complex or overly technical messages for a first phase of prospecting, and that is why the use of audiovisual material facilitates the capture of new leads. In fact, 95% of the message can be retain from a video compar to only 10% when reading a text.
Its effectiveness allows you to promote your products, your services or your corporate culture . Therefore, you have to think: what approach do I want to give to the video? Each type of video has its own style, but all of them must offer a papua new guinea email list 107018 contact leads complete and detail experience of why your solution is the best.
Regardless of the type of video you use, the most important thing is always to define a goal and a
What are the benefits of establishing a clear message?
It makes work easier in the marketing area , since it is a very powerful attraction tool for capturing leads and disseminating content, in online sales automating your sales process: how to do it and what are the best tools? addition to positioning your company in search engines.
It allows for branding , meaning that anyone who interacts with your brand will know your company’s values and will even allow you to promote content about the Corporate Social Responsibility actions you have taken.
Advance the sales cycle and ensure aob directory customer closure. If a lead wants to learn about some of your products or services, videos reinforce trust with users, as they can witness the solutions you provide.