The voracity Basic rules of social mia and the ne to be present on all channels, at all times and for any reason have become an obligation for all brands and companies that want to participate in the conversation. The task of marketing and communication teams is to live in a permanent brainstorming session, in order to be relevant in an environment with an enormous amount of stimuli that fight to impact the public.
The creativity of communication teams is put to the test and does so in a sustain manner over time. And this demand is even greater in the case of small teams, which alone and with few resources take on the obligation of producing a lot of very diverse content: feing corporate social networks with videos and memes, publishing press releases, maintaining internal communication channels , writing posts, proposing events and campaigns, staying on top of current events…
To create quality content that is relevant and fits, it is essential to have the trust of the client’s management team and to take responsibility with enthusiasm. Following some basic rules helps to maintain a solid ground on which to build a good content strategy.
Note: In this post we are going to use the concept of client to refer to the brand or company that issues content, regardless of whether it is a ‘client’ or simply a ‘boss’.
How to create a content marketing strategy
1. Know your customer
To generate the right content for your nes, it is essential to know not only your objectives, but also those of your sector or business area , your competitors, the legislation you must comply with, your corporate structure, the place where you operate, the characteristics of your clientele, etc. It is impossible to create the perfect content for a client that is unknown or of which we have only partial knowlge. It certainly requires an initial effort, but in the long run it is a profitable investment .
2. Respect the brand
Every company has a personality, and it is necessary to work to define it and work within that framework. Not all brilliant ideas will make our client shine if the content does not fit their identity, their history or the image they ne to convey. Unless our intention is specifically to surprise – to present a new, highly differentiat service or a new line of activity – we have to maintain a line in the way we transmit our messages : the type of images, the tone of the writing, the use of the corporate identity. This does not imply that we are paraguay email list 230751 contact leads monotonous or boring, because it will be the quality of the content that will differentiate us . It will be in the way of presenting it that our brand must be recogniz .
The content must be original
In meetings with clients, both parties can be tempt to opt for content “similar to X” or “in line with Y.” We all have online marketing & digital marketing digital marketing sales: prepare your brand strategy in mind campaigns that are suspiciously similar to others or that shamelessly jump on the bandwagon of the latest trend seen on social mia. Being inspir by good ideas is not bad, but our content has to be our own , adapt to aob directory our product or service and perfectly tailor to our objectives.
4. Content must generate profitability
It is important not to lose focus. The ultimate goal of our idea must be to make it profitable for our client, either in economic terms or in terms of image and reputation. It is very possible that a calm analysis of our proposals will discard content that, although bas on good ideas, does not contribute anything to our client. It is useless to be a trending topic one morning with a witty joke if a specific, measurable, attainable, relevant and time-bound objective is not achiev .