Should my brand be on TikTok? Key facts about users and content

TikTok has more than 100 million active users in Europe alone , and is available in 150 countries and in more than 75 languages . In fact , in Spain it already has 14 million downloads and an average of 7 connections per day per person . So yes, bas on these data, your brand should be on TikTok. In addition, the myth that it only serves to impact the younger target is quickly debunk by the statistics provid by the platform itself: 67% of users are over 25 years old .

Things are looking good, don’t you think? But let’s start at the beginning…

What is TikTok?
We’re not going to tell you that it’s the leading platform for short-form mobile videos , between 15 and 60 seconds long – until just a few months ago – with music, filters and many other features. Instead, we’re going to tell you why it’s special.

The most relevant aspect of this social network in terms of metrics is the views: unlike what happens on other platforms, on TikTok the content is distribut according to the affinity that users have with it, not like on Instagram or Facebook, where it is the number of followers that limits the reach of the publication. Therefore, focus on the views; likes are less relevant in this new context.

Today, TikTok is already one of the top ten social platforms worldwide , surpassing titans like LinkIn, Pinterest, and Twitter.

What is the key to your success?

The peculiarity of this social network is that, upon entering it, the user does not directly see the content creat by the profiles they follow, but rather enters a section in which the TikTok algorithm shows them videos that it thinks may be interesting for them , regardless of whether or not they follow that user and always taking into account the interactions they have previously had with the content of the social network.

This is what makes the platform so special for brands. It is very easy for users who are interest in a specific sector or topic to discover new accounts with similar content . In other words, the posts have a great organic positioning, because north korea email list 815 contact leads unlike what happens on other social networks, the natural visibility of the posts is not limit.

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What are TikTok users like in Europe?

Much of the effectiveness of integrating TikTok into companies’ marketing strategies is due to the type of users who use the social network. Entertainment, participation and discovery are the main motivations of the TikTok target ; in fact, 75% professional person and industry email list of people say they go to the platform with the aim of having fun, smiling and improving their mood.

According to the TikTok Audience aob directory Understanding Report , which has analyz a sample of 4,000 people in the Unit Kingdom, France, Germany, Italy and Spain, advertising campaigns on TikTok should be bas on the tastes of these users and not their age.

 

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