Did you know that mistakes companies LinkedIn is a very important tool to contribute to the generation of leads for B2B and B2C companies? According to a study by Hubspot , LinkedIn generates a conversion rate from visitor to lead almost three times higher than other social networks such as Facebook or Instagram. Currently, there are more than 55 million companies that have a profile on LinkedIn and that are already taking advantage of its benefits with the aim of increasing their client portfolio, especially B2B ones.
But are they really doing it right?
At Bannister Global we manage LinkedIn communications for a large number of companies. “I’ve seen things you wouldn’t believe” and that’s why I’m going to tell you the 5 most common mistakes companies tend to make on LinkedIn and how to avoid them.
Having your employees share and respond to your content will not only help your content reach more people, but also help humanize your brand. Working with your employees to build your company’s LinkedIn presence can help build credibility, trust, and generate more interest in your business.
3. Don’t forget that LinkedIn is a social network
Many businesses that create a LinkedIn company page think that having a profile is enough. But that’s not the case. To give it value, you need to create a good LinkedIn strategy so that your company has relevance on this social network. Being proactive, interacting with your community and sharing content regularly are some of the things you can do to give more relevance to your LinkedIn company page.
Connecting with professionals in your sector, positioning yourself as an authority or generating sales opportunities… whatever the objective you want nepal email list 340862 contact leads to achieve with your LinkedIn page, it is important to define a clear strategy on this social network that will help you achieve your goals.
Don’t just recycle content you’ve shared on other social media profiles
The audience that follows your company’s the third way. content pyramid by invested resources profile on LinkedIn is not the same as the one that follows you on Instagram, Facebook or another social network. So, if your audience is not the same, it makes sense that the content you share is different, right?
On a social network like Instagram, you are ao lists going to be targeting your end consumers more, while on LinkedIn, your followers are a professional audience focused on getting to know your brand, your company, and your products. Because of this, the message you use on each one of them should be different. If we try to adapt or use the same content on all of our social media profiles, we run the risk of this affecting the reach of our publications. Followers will come to your profile when you offer them valuable content.