The beginning of the year is always marked by resolutions. Even in a context as complex as the one we are experiencing due to the hybrid events Covi health crisis. This situation has triggered major. Changes and has made long-term decision-making difficult, but 2022 is shaping up to be the period of consolidation of the latest industrial marketing trends that have been established in. The sector over the last few years.
What are the B2B marketing trends for 2022?
1. Technology, the basis of your B2B marketing strategy
As McKinsey points out , 75% of today’s sellers and buyers prefer to interact through digital media. That’s why your B2B marketing strategies for 2022 must have technology as a foundation . This means that it’s time to take advantage of all the benefits it provides to develop external communications , but also to optimize other internal processes such as planning, analysis or relationships.
You have probably associated industrial marketing with boring or monotonous formats more than once, but the effectiveness that video marketing has proven to have in the sector shows that it can also add value to the purchasing process , be dynamic and even entertaining. A picture is worth a thousand words, which is why numerous studies indicate that 76% of professionals with positions of responsibility or high qualification, as well as 90% of total users, have made their purchasing decisions after watching a video. In addition, it should be noted that these types of formats have a lot of weight in the SEO strategies of your websites.
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85% of industrial companies rely malta email list 149912 contact leads on audiovisual content. What are you waiting for to join this trend that will continue to triumph in 2022?
Hybrid events, the best networking method
At this point, we will probably all agree on the desire to celebrate fully. In-person events again, but the situation still does not allow us to enjoy them ad group management as we would like. So in 2022 we will continue to bet on hybrid events because they are the ones that best. Adapt to the current context and because they provide great advantages. To industrial marketing, from increasing reach and return on investment to reducing costs .
4. Google Core Web Vitals, the key to good ao lists web positioning
SEO is a timeless trend and 2022 is no different. The latest Google algorithm updates have given priority to Google Core Web Vitals , or in other words, user experience (UX) is more important than ever when it comes to achieving good SEO . In this way, factors such as rendering time, interactivity or visual stability, among others, are essential for Google to give visibility to websites.