The beginning of the year is always mark by resolutions, even in a context as complex as the one we are experiencing due to the Covid-19 health crisis. This situation has trigger major changes and has made long-term decision-making difficult, but 2022 is shaping up to be the period of consolidation of the latest industrial marketing trends that have been establish in the sector over the last few years.
What are the B2B marketing trends for 2022?
1. Technology, the basis of your B2B marketing strategy
As McKinsey points out , 75% of today’s sellers and buyers prefer to interact through digital mia. That’s why your B2B marketing strategies for 2022 must have technology as a foundation . This means that it’s time to take advantage of all the benefits it provides to develop external communications , but also to optimize other internal processes such as planning, analysis or relationships.
Omnichannel strategies, mobile-first design or the implementation of artificial intelligence techniques are just some examples of how to turn technology into a great business opportunity . Something that can be manag and monitor easily maldives email list 53359 contact leads thanks to software such as HubSpot for B2B , which integrates all the necessary tools to design, develop and analyze your industrial marketing actions through a single platform.
2. Video, the most attractive format
You have probably associat industrial 15 very interesting texts from digital marketers marketing with boring or monotonous formats more than once, but the effectiveness that video marketing has proven to have in the sector shows that it can also add value to the purchasing process , be ao lists dynamic and even entertaining. A picture is worth a thousand words, which is why numerous studies indicate that 76% of professionals with positions of responsibility or high qualification, as well as 90% of total users, have made their purchasing decisions after watching a video. In addition, it should be not that these types of formats have a lot of weight in the SEO strategies of your websites.
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85% of industrial companies rely on audiovisual content. What are you waiting for to join this trend that will continue to triumph in 2022.