Since the launch of Facebook Ads , Facebook Facebook Leads has become an almost essential tool for marketers of all kinds of brands. Thanks to its audience creation functions, it is possible to segment campaigns to reach exactly the audience we are looking for. And now, we have gone one step further with Facebook’s new tool to manage our potential clients: Leads Center . We will tell you what it is!
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Facebook Leads Center_ How to manage your potential clients and send them emails
What is Leads Center?
Leads Center is a new tool from Facebook to organize and store your leads’ contact information . This way, you can re-engage their attention and perform lead nurturing actions directly from your Facebook business page.
Until now, you had to connect your CRM with Facebook (for example, Hubspot or Mailchimp) so that the leads captured with campaigns with the objective of “generating potential clients” would automatically be transferred to your lead management platform and then be able to work them towards the purchase. Or you could download a document with the leads that were being saved on Facebook every few days and upload them manually to the CRM. Then, from your automation tool, you could send them emails or have them enter lead nurturing workflows.
But this intermediate step russia consumer mobile number list is no longer necessary. Now you can manage leads from Facebook itself and send them emails from the Leads Center.
These are its main functions:
Add leads manually, from an imported spreadsheet, or from your lead generation ad campaigns.
Manage contacts by setting follow-up reminders, assigning a person to handle them, or video essays are rapidly growing in popularity adding informational notes.
Filter leads by category, owner, or date added.
Send lead nurturing emails directly from the lead center.
Create custom or similar audiences based on your potential customers.
Important: At this time, the cg leads Lead Center is only available on desktop and for brands that have already run lead generation campaigns on Facebook Ads.