The acceleration of digital transformation Online Marketing during the coronavirus crisis has brought with it an explosion of virtual events . Many of them are likely here to stay, so you might want to know how to use them for your brand. We’ll tell you the keys to organizing the best digital event step by step.
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Virtual event keys to organize the best step by stepguerrilla marketing examples-1
7 essential steps to organize your first digital day
1) Think about what you want to contribute
The transition between physical and virtual events is not easy, as both provide very different values.
Physical events have a special occasion status, something we put on our calendar. In many cases they include travel, food, drink… and of course the opportunity to meet people and network in person.
In return, digital events are not perceived as such a high-profile occasion, but they do mean a significant reduction in costs (both for the organizing company and for the attendees) and allow access to many more participants , since the only entry requirement is to have a device with internet access.
So don’t focus on “copying” what you were doing offline, but on creating a distinctive experience russia phone number list that reflects your brand values. Think about what are the essential ingredients that can’t be missing from your events and how to convey them to the online environment.
2) Adapt to your audience
For a virtual event to work, you have to have clear priorities: providing value to the audience .
At a physical event, people usually commit to it by purchasing a ticket. But at virtual events there is much less commitment, as they are usually free and open ad group management to access. Of course, that also has some advantages, as it reduces barriers to entry.
The problem is that when you do a virtual event, you have to compete with all the other internet content that the user might be
What kind of person will be joining my event?
How have your priorities cg leads changed over the past few months? If we are “virtualizing” an event that was going to be held in physical format, we must take into account that the content will also have to adapt to the new situation.