When we thought about this, we adjust our campaign structure and start working on the input for the ads. After that, we saw completely different results. What did this look like? We set up the campaign broadly and automat. This means that we told Meta what the objective was and left everything else open. Think of the target group, the Meta channels we want to use and we open all the ad material optimizations.
What we did control and determine ourselves was the advertising material. We made it very clear in all parts of the advertisement what it was, who it was intend for and what we want someone to do after seeing the advertisement. This was the data that we gave to Meta to ensure that the advertisements reach the right people.
Online advertisements
Maximum performance with PMax
This new way of setting up your albania email list 215428 contact leads campaigns look suspiciously like Google’s Performance Max (PMax) campaigns. A year earlier (May 2021), you could request the BETA version of PMax. At the end of the third quarter of 2021, ‘Smart shopping’ and ‘Local’ were already replac by PMax. Google’s promise was that this new campaign form maximizes the result (revenue or leads).
Machine learning and automation are us extensively. We request the BETA version immiately and test it with a number of our clients. With varying results. A few years after the introduction.
Also read: Marketing automation: a burden or a blessing?
The Performance Max campaigns email marketing what is trigger marketing and when can we apply it? were introduc by Google as the ultimate campaign for maximum results. The use of this campaign form should ensure visibility on the Google Ads channels (Google Search, Google Display network, Demand Gen, Gmail, YouTube and Google Maps). In addition to standard settings such anhui mobile phone number list as budget and bidding strategy, Google asks for input for your advertising material, the URL and possibly customer match lists. The rest is fully automat, whereby no keywords can even be enter.