Raise your create successful hand if you have a friend who always tags you in each and every giveaway they find on their social mia. Inde, very few will be able to say no. And at this point, there are hardly any brands left that have not tri the countless benefits of energizing their social mia with giveaways or contests . Improving brand image, increasing the number of followers, building community loyalty,
Giving visibility to new products or services, or increasing traffic to the corporate website are just some of the reasons that motivate companies to implement this type of promotional dynamics, but the result does not always coincide with the stat objectives.
So what explains why some giveaways go viral, racking up hundrs of thousands of entries, while others don’t get more than ten? The reality is that there is no magic formula to hit the mark. As with any other marketing action, the path to success involves making a strategic plan before taking the plunge, in this case, of likes , comments and shares. If you haven’t tri it yet or you’re simply tir of not getting the expect results, keep reading to discover the 8 steps to successfully create giveaways on social networks .
Define the objective
The first question you ne to answer, and which will determine the rest of the process, is ‘what do I want to achieve with this’. There is no single answer, as there are several objectives that can be achiev by developing social mia giveaways.
Improving the engagement rate , increasing the community of followers or reinforcing the brand image are some of the most common goals that companies try to achieve when they decide to launch a giveaway, although they are not the only ones.
Getting on this boat can also help you to find out your rwanda email list 120446 contact leads followers’ opinions, promote new products, increase sales or fe your CRM with new contacts. Whatever your company or business’s motivation, set your goals and move on to the next step.
Hit the nail on the head with the prize
It seems logical to think that the more money you allocate to your raffle prize, the better results you will get. But this rule does not always work. The secret is to find what interests your audience and for which they are willing to fulfill each and every one of the requirements that will make their participation in the raffle effective.
The inflatable float of summer , the instant camera in pastel colours, a set of make-up products, any object that can be personalis … Some of the gifts that are is it a cookie or a biscuit? pastime is inclusion! behind the mass campaigns of the moment have one thing in common: their economic value is affordable for almost everyone (they usually range between €50 and €100), but most users would not spend that money on this type of purchase, considering it more of a whim than something strictly necessary.
But be careful, not everything is worth it. Even if the raffle for the latest brand bag or the latest video game console on the market is a hit, if your company is a pet store, america email list it is most likely not going to work for you. Why? Simply because the followers who are part of your community are there because they have common interests with you , in this case, animals.