‘A picture is worth a internal communication thousand words’. How many times have we heard it and how much truth it contains. We have seen this over the last year, in which audiovisual and, mainly, video formats have experienced a huge increase in their consumption through any device and platform. A potential that we want you to take to your internal communication by proposing 7 video contents that will promote talent management in your company.
Why video content? Humans have always communicated better through images. We only have to go back to prehistoric times. And if a still image is powerful, a moving image accompanied by sound is even more so. Because movement captures attention and the voice conveys a lot of information. Both make communication easier, more fluid, closer and with greater retention capacity by the person to whom it is addressed, the recipient of your message. In short, a way of communicating that is more digestible than a 1000-word post or a 10-minute speech.
And the fact is that images and memory are closely related . I’ll give you an example that can make us reflect: it’s not that long since audiovisual media has been with us. Specifically, since the end of the 19th century and the beginning of the 20th century, the consumption of video content has only grown and grown, becoming a weapon of mass and multi-device communication today. There must be a reason for this! It requires less concentration , entertains us more and facilitates our understanding as it brings us closer to the message .
Video as an internal communication tool
Which platform do you turn to when you want to know what a certain service or product is like and how it works? A review showing how it works or a tutorial? You’re probably thinking of YouTube, although in the last year social networks like Instagram, Facebook or LinkedIn… have seen their consumption grow thanks to videos.
The potential of videos can be transferred in a very effective way to your external communication strategy to promote your products, services or company culture. We have already talked about this in several posts with which you can generate leads both through your website and social networks .
But if there is someone you should never neglect in your communication, it is your internal audience. Your employees. Because a committed, involved and identified workforce with the company and its objectives is synonymous with success . Sending newsletters or internal emails to list of maldives consumer email the workforce is not at odds with creating video content. You just have to be clear about the message. Why are they the most effective medium?
Video content can help you:
Achieve a more attractive and effective flow of direct communication with your employees . They must be not only informed, but well informed. Making communication simple is a plus for you and your staff.
Managing talent in your organization : retaining 15 best landing page metrics for digital marketers but also attracting the best. It saves you time.
Disseminate your company’s culture and corporate identity more effectively . It brings you closer to them and makes it easier for your message to be perceived with greater transparency.
You can cross geographical and not so geographical alb directory borders, especially with the rise of teleworking. It is closer and more direct , and it will also save you money on travel.
Improve training . Audiovisual resources facilitate understanding, are easier to remember and are relatively demanding.
Useful and effective video marketing for your company.