“Social Media Manager” course lecturer Maria Kuc-Jędrzejewska. The describes the leading trends in social media that dominate B2C communication.
Natalia Roś, a journalist from Laba
Social media evolves month by month. More and more often, we enter a channel just to check out a brand or share our experience of using a new product. And although it is not easy to keep up with the latest news from the world. The of social media.The it gives companies the opportunity to experiment and try new forms of contact with customers. What features should you check out? Which trends are worth your attention? Maria Kuc-Jędrzejewska, Media . TheManager CEE at Johnson & Johnson, suggests how . Theto use social media trends to build greater engagement and the number of followers for your business profile.
#1. Social commerce
Social media is a virtual shopping mall list of bahrain cell phone numbers available from the palm of our hand. With a few clicks, we can look for inspiration
browse products and make a purchase. Social media is also a very important source of information about the brand. Considering where recipients get their knowledge about companies, social. The media is in fourth place (right after the Internet search engine, television and recommendations from friends). That is why it is so important for the brand to be present and take care of its image on various social channels.
Facebook emphasizes that as. The much as 80% of offline purchases are generated by people who did not click on the post , but saw it, accepted. The the message, which then influenced purchasing decisions in a brick. The-and-mortar store. And in a situation where we visit stores less often and use. The shopping tools available online,. The Facebook has focused on developing direct shopping options (a button with. The CTA or using a store within a social platform). We automatically have a loaded. The product catalog that can be used to create content quickly and easily, and the price is taken directly from the store or website.
Example of Douglas Stores Ad
That’s why it’s so important to take an interest in this growing trend and explore the possibilities for your business. It’s worth remembering . Thethat attracting traffic to your site from outside is an additional step in the purchasing path, and customers don’t like to click and move between platforms too many times. That’s why various social platforms have started introducing new social commerce tools:
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Instagram is making it easier for businesses . Theto build online stores within the app, and the Checkout feature has been rolled out to US-based brands, allowing users to make purchases directly from the app.
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Pinterest has introduced a Shop tab where users can browse products and make purchases using pins.
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TikTok is testing a Shopping feature with Shopify.
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Chatbots and automated direct messages . Theare becoming more popular as an additional customer service tool to interact with audiences and answer frequently asked questions.
#2. Content no filter
Once upon a time is it a cookie or a biscuit? pastime is inclusion! a post was expected to grab attention, meaning it was meant to interrupt the recipient’s so-called scrolling flow. Today, we are dealing with content that is about something, perfectly in line with the brand’s values. has allowed brands to move away from being “always perfect” in favor of naturalness, meaning. The more authentic stories and true stories.
For brands, it is currently more important to. The construct a narrative for the customer and – above all – to catch the thread of understanding between the brand and the recipient, rather than to create pretty pictures. Thanks to this approach, both smaller brands and creators are more bold. They publish more content that is current and less filtered by various application filters.
#3. Creator Economy
The value of the creator-based marketing market has grown from $1.7 billion to $9.7 billion per year in just five years. Many platforms have . Thebegun investing heavily in creator markets, and especially in tools dedicated to them, and even LinkedIn are trying to make it easier for creators to connect with their audiences and . Thecollaborate with brands. And as social media platforms increasingly move. The into e-commerce, it’s worth investing in creators who drive engagement, support community. The building, and promote products.
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Creators are more native to being a tool for brand communication. People don’t use social media just to shop, but to learn something new benin lists they’re looking for entertainment and inspiration. It’s a journey of discovery – including new brands and products. That’s why the goal itself is no longer just having big celebrities in campaigns. But simply a situation where the brand is talked about. And its products and services are promoted by ordinary people in a natural way. There’s even a hashtag #tiktokmademebuyit on . And as a curiosity. We can add that is also the only social channel after using which the recipients leave in a better mood than before. This shouldn’t come as a surprise – on you will always find content that can make us laugh.