Cleaning email subscriber lists can be scary. As marketers, we understand that our contacts are our greatest asset, and we work hard to grow and maintain our database. But over time, especially if it’s an older database or one manag by multiple teams or departments, data quality issues can diminish our results and impact sender reputation and deliverability .
So we ne to find the best solution, facing Email Marketing the challenge of cleaning up our subscriber lists without losing opportunities for future engagement. We know we ne to clean up our list, but we can’t just go around cutting off large segments indiscriminately. For example, when we’re task with shaping an email database before a larger mailing or when we’re preparing for a data migration. But no pressure.
An industry “best practice” is to clean
your subscriber list bas on the length of time since the subscriber has interact with your email. However, the timeframe us as a criterion for determining kazakhstan phone number list whether a subscriber is active or inactive can vary widely, even leaving opportunities on the table.
After all, there is data to suggest that sending emails to a deliverable subscriber can still have a positive effect without an open or click .
Instead, it is better to start by using the deliverability-bas method to begin the trimming process.
What exactly is cutting bas on deliverability?
For those looking for a more concrete way to identify and eliminate low-quality subscribers beyond historical opens and clicks, deliverability-bas trimming can be a good starting point to increase your email marketing ROI . It involves three necessary steps:
Identify what your 11 tips to generate more direct sales leads company considers a quality address bas on your goals and the context in which emails are collect. For example, some companies only accept business emails, while others are perfectly fine collecting emails from free services like Google or Yahoo.
Check the quality of your email bw lists addresses by determining their deliverability. This can give you an idea of how likely you are to reach the recipient’s inbox.