What will marketing look like in 2022?
To understand where marketing will be heading in 2022, we analyzed materials from Business2community , Inc , Bettermarketing , and Hubspot and selected the most interesting trends currently prevailing in the industry.
#1. Video Content
Videos are already a must-have in content marketing kuwait mobile phone numbers database but live streaming will also play a major role in 2022. There will be even more of this type of content in the coming year, covering a variety of topics, from short tutorials and instructions to online lectures.
According to an official Cisco report , 82% of all IP traffic (both business and consumer) will be video content in 2022. The rise in popularity of Marketing Trends Reels and TikTok, where the number of users has increased from 500 million to 1 billion in just one year, suggests that short video will remain at the top because it can effectively retain viewers’ attention.
Elite Content Marketer research shows that 66% of respondents are more likely to watch a short video about a product, while only 18% are more likely to read an article, social media post, or visit a website. According to a report by Vidyard, 68% of viewers will watch a video in its entirety if it is less than a minute long.
#2 Content Marketing
Based on Technavio forecasts , the global content marketing market is expected to grow to $417.85 billion between 2021 and 2025, with a compound annual growth rate of almost 16%.
That’s because content marketing has the highest ROI of all other digital marketing strategies. The average value of its implementation is 62% lower than the price of traditional advertising, while it can triple the number of potential customers. Additionally, content marketing generates less than 20% more organic traffic than other forms of promotion.
82% of marketers say they are actively using content marketing now, up 12 percentage points from last year. A study by the American Association of Marketing Trends Advertisers confirms that the average budget allocated to content marketing has increased by 73% over the past two years. Experts predict that this rate of growth will continue, and that industry professionals will have to create much more content than before.
#3. Personalization and Interaction with Users
Content personalization is nothing new these days digital accessibility: brazil has only 1% of websites with accessibility but today’s consumers expect much more targeted and relevant communications than ever before. According to Adobe’s report , 67% of respondents agree that it’s important for brands to automatically adapt content to the context, while 42% say that the lack of personalization in communications is irritating and negatively impacts purchasing decisions.
According to a study by Digital Connections, 49% of people will ignore a brand if they find its advertising irrelevant , while 36% of respondents are more likely to purchase products from a brand that personalizes its communication.
#4. Social Media Marketing Trends Shopping
Social media platforms are expanding their hong kong phone number list of functionalities to include the ability to make purchases – Snapchat and are also joining the ranks of Facebook Shops and Instagram Shopping.
As has been widely predicted, social media will become even more integrated with e-commerce in the coming years. According to Smartinsights, 87% of online shoppers believe that social media helps them make a purchasing decision, and 30% of consumers say they will make purchases through social media.
#5. Analytics and Artificial Intelligence
The pandemic has forced us to understand that traditional ways of doing business may no longer be enough. Companies are increasingly using advanced analytical systems and artificial intelligence to increase their profits or reduce the negative impact of the pandemic reality on their business.